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  1. Article

    Qué puede hacer por ti el marketing experiencial

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Selling Experiences to Connect With Consumers

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  3. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  4. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
    See details Add to Wish List
  5. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  6. Teaching Note

    Mixtape Social: Building Brands for Athletes and Companies - Teaching Note

    By Miranda R. Goode / Ken Mark
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B19A012-E
    Published: Mar 22, 2019
    Reviewed: Mar 22, 2019
    Format: PDF
    Pages: 5
    Language: English
    €0.00 PVP Institution
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  7. Teaching Note

    All or Nothing Brewhouse: Managing Beer Brands - Teaching Note

    By Miranda R. Goode / Ken Mark
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B19A015-E
    Published: Apr 12, 2019
    Reviewed: Apr 12, 2019
    Format: PDF
    Pages: 7
    Language: English
    €0.00 PVP Institution
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  8. Teaching Note

    Snap Inc.: Becoming a “Camera Company” - Teaching Note

    By Neil Bendle / Ken Mark
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B19A023-E
    Published: Jun 3, 2019
    Reviewed: Jun 3, 2019
    Format: PDF
    Pages: 6
    Language: English
    €0.00 PVP Institution
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  9. Teaching Note

    Intrigue Media: Growing the Video Advertising Network - Teaching Note

    By June Cotte / Ken Mark
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B20A023-E
    Published: Apr 16, 2020
    Reviewed: Apr 16, 2020
    Format: PDF
    Pages: 9
    Language: English
    €0.00 PVP Institution
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  10. Case

    Leo Burnett Interactivo (Spanish version)

    By John S. Hulland / Robert J. Fisher / Ken Mark ...
    Entrepreneurship
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-9B00AS05
    Published: Mar 21, 2005
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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