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  1. Case

    O lançamento da super bock "Mini" (A). Estudos de Mercado na Indústria Alimentar

    By Martins, Ramiro / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-686-PP
    Published: Mar 31, 2007
    Reviewed: Mar 31, 2007
    Format: PDF
    Pages: 25
    Language: Portuguese Portugal
    €8.53 PVP Institution
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  2. Supplementary Case

    O lançamento da super bock "Mini" (B). Estudos de Mercado na Indústria Alimentar

    By Martins, Ramiro / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-687-PP
    Published: Mar 31, 2007
    Reviewed: Mar 31, 2007
    Format: PDF
    Pages: 2
    Language: Portuguese Portugal
    €6.21 PVP Institution
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  3. Teaching Note

    Vêgê (A) - Reposicionamento de Marca na Indústria Alimentar - Teaching Note

    By Martins, Ramiro / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-876 TN-PP
    Published: Jun 30, 2009
    Reviewed: Jun 30, 2009
    Format: PDF
    Pages: 18
    Language: Portuguese Portugal
    €0.00 PVP Institution
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  4. Case

    Vêgê (A) - Reposicionamento de Marca na Indústria Alimentar

    By Martins, Ramiro / Mendo, Susana / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-876-PP
    Published: Apr 30, 2009
    Reviewed: Jun 30, 2009
    Format: PDF
    Pages: 28
    Language: Portuguese Portugal
    €8.53 PVP Institution
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  5. Supplementary Case

    Vêgê (B) - Extracto de Estudo Qualitativo Realizado em Junho de 2006

    By Martins, Ramiro / Mendo, Susana / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-877-PP
    Published: Apr 30, 2009
    Reviewed: Jun 30, 2009
    Format: PDF
    Pages: 3
    Language: Portuguese Portugal
    €6.21 PVP Institution
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  6. Article

    To Increase Sales, Change the Way You Sell (Portuguese Version, Brazil)

    By Rackham, Neil
    Marketing
    Collection: IESE (España)
    Ref.: ART-2595-PB
    Published: Sep 20, 2014
    Format: PDF
    Pages: 9
    Language: Portuguese Brasil
    €8.53 PVP Institution
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  7. Case

    Arredondar Movement: Expanding Microdonations in Brazil (Portuguese version)

    By Guissoni, Leandro / Veludo-de-Oliveira, Tania Modesto / Barki, Edgard ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1054
    Published: Apr 24, 2024
    Format: PDF
    Pages: 14
    Language: Portuguese Portugal
    €8.53 PVP Institution
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  8. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  9. Case

    Allianz Customer Centricity: Is Simplicity the Way Forward? (Portuguese version)

    By Ascarza, Eva / Billaud, Emilie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-524P04
    Published: Jul 2, 2021
    Format: PDF
    Pages: 22
    Language: Portuguese Portugal
    €8.53 PVP Institution
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  10. Case

    Innovation in Caffeination(Portuguese version)

    By Norton, Michael I. / Dann, Jeremy
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-525P01
    Published: Feb 22, 2013
    Reviewed: May 1, 2013
    Format: PDF
    Pages: 25
    Language: Portuguese Portugal
    €8.53 PVP Institution
    Include:
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