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  1. Article

    When the product offer isn't clear, change the way people think about it

    By Boulongne, Romain
    Collection: IESE (España)
    Ref.: 75531
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  2. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  3. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  4. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  5. Case

    Vallformosa: Crafting a sustainability and impact strategy

    By Pacheco, Desiree / Boulongne, Romain / Arribas, Francesc M.
    Strategic Management
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: E-263-E
    Published: Dec 5, 2025
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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  6. Teaching Note

    Vallformosa: Crafting a sustainability and impact strategy - Teaching note

    By Pacheco, Desiree / Boulongne, Romain / Arribas, Francesc M.
    Strategic Management
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ET-69-E
    Published: Dec 5, 2025
    Format: PDF
    Pages: 17
    Language: English
    €0.00 PVP Institution
    Include:
    Other supplements
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  7. Case

    Note on the Structural Analysis of Industries (Spanish version)

    By Porter, Michael E.
    Collection: HBSP (USA)
    Ref.: HBS-302S27
    Published: Jul 17, 2002
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    Novo Industri (Spanish Version)

    By Porter, Michael E. / Enright, Michael J.
    Collection: HBSP (USA)
    Ref.: HBS-302S38
    Published: Jul 17, 2002
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
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  9. Case

    El sector de los pañales desechables en 1974

    By Porter, Michael E.
    Collection: HBSP (USA)
    Ref.: HBS-306S12
    Published: Sep 28, 1999
    Format: PDF
    Pages: 28
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Sierra Log Homes, Inc. (B1) (Spanish Version)

    By Porter, Michael E.
    Collection: HBSP (USA)
    Ref.: HBS-308S19
    Published: Feb 1, 1978
    Format: PDF
    Pages: 1
    Language: Spanish
    €8.53 PVP Institution
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