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Showing 10 of 459 results

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  1. Article

    When the product offer isn't clear, change the way people think about it

    By Boulongne, Romain
    Collection: IESE (España)
    Ref.: 75531
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  2. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  3. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  4. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  5. Case

    Vallformosa: Crafting a sustainability and impact strategy

    By Pacheco, Desiree / Boulongne, Romain / Arribas, Francesc M.
    Strategic Management
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: E-263-E
    Published: Dec 5, 2025
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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  6. Teaching Note

    Vallformosa: Crafting a sustainability and impact strategy - Teaching note

    By Pacheco, Desiree / Boulongne, Romain / Arribas, Francesc M.
    Strategic Management
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ET-69-E
    Published: Dec 5, 2025
    Format: PDF
    Pages: 17
    Language: English
    €0.00 PVP Institution
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  7. Case

    PolyPanel. Financiar el crecimiento

    By Martínez Abascal, Eduardo
    Accounting and Control
    Finance
    Collection: IESE (España)
    Ref.: F-1000
    Published: Mar 8, 2024
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    PolyPanel. Financing growth

    By Martínez Abascal, Eduardo
    Accounting and Control
    Finance
    Collection: IESE (España)
    Ref.: F-1000-E
    Published: Mar 8, 2024
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  9. Case

    PolyPanel. Financing growth (Portuguese version)

    By Martínez Abascal, Eduardo
    Accounting and Control
    Finance
    Collection: IESE (España)
    Ref.: F-1000-PT
    Published: Mar 8, 2024
    Format: PDF
    Pages: 5
    Language: Portuguese Portugal
    €8.53 PVP Institution
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  10. Case

    Fresatrice Bertone Group: financiación en tiempos de crisis

    By Martínez Abascal, Eduardo
    Finance
    Collection: IESE (España)
    Ref.: F-1001
    Published: Mar 8, 2024
    Format: PDF
    Pages: 9
    Language: Spanish
    €8.53 PVP Institution
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