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  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Case

    Kjell & Company: Electronics Accessories Retail in the Nordics

    By Palepu, Krishna G. / Narayandas, Das / Herman, Kerry
    Service and Operations Management
    Collection: HBSP (USA)
    Ref.: HBS-116009-E
    Published: Aug 6, 2015
    Reviewed: Aug 6, 2015
    Format: PDF
    Pages: 26
    Language: English
    €8.53 PVP Institution
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  4. Case

    Innovation at the Boston Consulting Group

    By Eccles, Robert G. / Narayandas, Das / Rossano, Penelope
    Leadership and People Management
    Collection: HBSP (USA)
    Ref.: HBS-313137-E
    Published: May 7, 2013
    Reviewed: Sep 17, 2013
    Format: PDF
    Pages: 16
    Language: English
    €8.53 PVP Institution
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  5. Case

    Digital Transformation at Tata Steel

    By Palepu, Krishna G. / Narayandas, Das / Kak, Radhika ...
    Collection: HBSP (USA)
    Ref.: HBS-323053-E
    Published: Jan 26, 2023
    Reviewed: Jan 24, 2024
    Format: PDF
    Pages: 21
    Language: English
    €8.53 PVP Institution
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  6. Case

    Manchester Products: A Brand Transition Challenge

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4043-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  7. Teaching Note

    Manchester Products: A Brand Transition Challenge, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4044-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  8. Teaching Note

    Culinarian Cookware: Pondering Price Promotion

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4058-E
    Published: Sep 22, 2009
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
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  9. Case

    Exeter Group, Inc. (A)

    By Eccles, Robert G. / Narayandas, Das / Herman, Kerry
    Leadership and People Management
    Collection: HBSP (USA)
    Ref.: HBS-409001-E
    Published: Feb 9, 2009
    Reviewed: Feb 28, 2012
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  10. Case

    Optimizing Promotional Spending (Brief Case) (Spanish version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-410S05
    Published: May 22, 2009
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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