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Showing 10 of 249 results

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  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Case

    The Tata Nano: The People's Car (A)

    By Farris, Paul W. / Venkatesan, Rajkumar / Kishore, N. Raghu ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0768-E
    Published: Apr 28, 2009
    Reviewed: Feb 1, 2013
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  4. Teaching Note

    The Tata Nano: The People's Car - Teaching Note

    By Venkatesan, Rajkumar / Lemley, Amy
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0768TN-E
    Published: Apr 30, 2010
    Reviewed: Jul 5, 2013
    Format: PDF
    Pages: 8
    Language: English
    €0.00 PVP Institution
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  5. Case

    Starbucks: Schultz Back in the Brew

    By Snell, Scott A. / Lemley, Amy
    Leadership and People Management
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-OB-0970-E
    Published: Apr 21, 2009
    Format: PDF
    Pages: 19
    Language: English
    €8.53 PVP Institution
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  6. Case

    Manchester Products: A Brand Transition Challenge

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4043-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  7. Teaching Note

    Manchester Products: A Brand Transition Challenge, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4044-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  8. Teaching Note

    Culinarian Cookware: Pondering Price Promotion

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4058-E
    Published: Sep 22, 2009
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
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  9. Case

    Optimizing Promotional Spending (Brief Case) (Spanish version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-410S05
    Published: May 22, 2009
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Pondering Price Promotion (Spanish version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-410S12
    Published: Sep 22, 2009
    Format: PDF
    Pages: 11
    Language: Spanish
    €8.53 PVP Institution
    Include:
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