English
Español
Toggle Nav
Search
My Cart
Menu

Default Category

Showing 10 of 262 results

Page
Set Ascending Direction
  1. Case

    El oro rojo

    By Guillén, F. J. / Valor Sabatier, Josep
    Economics
    Collection: IESE (España)
    Ref.: AD-184
    Published: Jan 1, 1988
    Reviewed: Jan 1, 1988
    Format: PDF
    Pages: 13
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  2. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  3. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  4. Case

    The European Health Insurance Company (A)

    By Guillén, F. J.
    Collection: IESE (España)
    Ref.: DG-960-E
    Published: Jan 1, 1990
    Format: PDF
    Pages:
    Language: English
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
    See details Add to Wish List
  5. Supplementary Case

    The European Health Insurance Company (B)

    By Guillén, F. J.
    Collection: IESE (España)
    Ref.: DG-961-E
    Published: Jan 1, 1990
    Format: PDF
    Pages:
    Language: English
    €6.21 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
    See details Add to Wish List
  6. Case

    La mejor campaña de promoción

    By Guillén, F. J. / Martínez, J. L. / Martín, J. ...
    Leadership and People Management
    Collection: IESE (España)
    Ref.: FH-588
    Published: May 1, 1996
    Reviewed: May 1, 1996
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  7. Case

    Manchester Products: A Brand Transition Challenge

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4043-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  8. Teaching Note

    Manchester Products: A Brand Transition Challenge, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4044-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  9. Teaching Note

    Culinarian Cookware: Pondering Price Promotion

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4058-E
    Published: Sep 22, 2009
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  10. Case

    Optimizing Promotional Spending (Brief Case) (Spanish version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-410S05
    Published: May 22, 2009
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List

Showing 10 of 262 results

Page
Set Ascending Direction
Shop By
Applied filters
  1. Authors
    Guillén, F. J.
  2. Authors
    Quelch, John A.
Clear All
Filters
Catalog
  1. Cases 230 items
  2. Readings 30 items
Document Areas
  1. Economics 4 items
  2. Entrepreneurship 1 item
  3. Leadership and People Management 3 items
  4. Marketing 238 items
  5. Service and Operations Management 1 item
Number of pages
  1. 1 – 5 44 items
  2. 6 - 10 54 items
  3. 11 - 20 99 items
  4. 21 + 62 items
Language
  1. English 162 items
  2. Spanish 100 items
Collection
  1. IESE (España) 20 items
  2. HBSP (USA) 242 items
Authors
  1. Chinchilla, Nuria 239 items
  2. Elizabeth M.A. Grasby 158 items
  3. Fairchild, Gregory B. 153 items
  4. Goldberg, Rebecca 168 items
  5. Groysberg, Boris 237 items
  6. Guillén, F. J. 0 items
  7. IESE Insight 237 items
  8. Kanter, Rosabeth Moss 225 items
  9. Ken Mark 286 items
  10. Martínez Abascal, Eduardo 204 items
  11. Mead, Jenny 256 items
  12. Mehta, Kandarp 161 items
  13. Mitchell, Jordan 162 items
  14. Nueno, José Luis 153 items
  15. Nueno, Pedro 187 items
  16. Ofek, Elie 162 items
  17. Pin Arboledas, José Ramón 440 items
  18. Porter, Michael E. 157 items
  19. Quelch, John A. 246 items
  20. Ramasastry Chandrasekhar 152 items
  21. Ribera, Jaume 228 items
  22. Ricart, Joan Enric 185 items
  23. Sastre Boquet, Isaac 205 items
  24. Segarra, José Antonio 171 items
  25. Sesia, Aldo 192 items
  26. Shih, Willy 192 items
  27. Soley, Jorge 167 items
  28. Stein, Guido 421 items
  29. Tàpies, Josep 164 items
  30. Yemen, Gerry 297 items
  31. Yoffie, David B. 161 items
Geographic areas
  • Geografic Areas 173 items
    • Africa 5 items
    • America 115 items
      • North America 108 items
        • United States of america 101 items
      • Latin America and the Caribbean 19 items
        • Central America 14 items
    • Asia 50 items
      • South Asia 6 items
      • East Asia 33 items
        • China 17 items
        • Japan 14 items
    • Europe 54 items
      • Southern Europe 10 items
        • Spain 10 items
      • Western Europe 10 items
      • Eastern Europe 5 items
        • Poland 5 items
      • Channel Islands 15 items
        • United Kingdom 15 items

Simulations

Offer your students new learning experiences.