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  1. Technical Note

    Analítica web: desmitificando el marketing de rendimiento

    By Gallo, Iñigo / Valentí, Albert / Segarra, Javier
    Marketing
    Collection: IESE (España)
    Ref.: MN-406
    Published: Nov 30, 2020
    Format: PDF
    Pages: 14
    Language: Spanish
    €8.53 PVP Institution
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  2. Technical Note

    Web Analytics: Demystifying Performance Marketing

    By Gallo, Iñigo / Valentí, Albert / Segarra, Javier
    Marketing
    Collection: IESE (España)
    Ref.: MN-406-E
    Published: Nov 30, 2020
    Format: PDF
    Pages: 14
    Language: English
    €8.53 PVP Institution
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  3. Technical Note

    Marketing de contenidos: qué es y cómo hacerlo bien

    By Gallo, Iñigo / Segarra, Javi / Jiang Wang, Ángela
    Marketing
    Collection: IESE (España)
    Ref.: MN-407
    Published: Feb 2, 2021
    Format: PDF
    Pages: 13
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  4. Technical Note

    Content Marketing: What It Is and How to Do It Well

    By Gallo, Iñigo / Segarra, Javi / Jiang Wang, Ángela
    Marketing
    Collection: IESE (España)
    Ref.: MN-407-E
    Published: Feb 2, 2021
    Format: PDF
    Pages: 12
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  5. Technical Note

    Content Marketing: What It Is and How to Do It Well (Chinese version)

    By Gallo, Iñigo / Segarra, Javi / Jiang Wang, Ángela
    Marketing
    Collection: IESE (España)
    Ref.: MN-407-ZH
    Published: Feb 2, 2021
    Format: PDF
    Pages: 12
    Language: Chinese
    €8.53 PVP Institution
    See details Add to Wish List
  6. Technical Note

    Simplificando la estrategia de marketing: 10 mantras para el marketing moderno

    By Gallo, Iñigo / Pavone, Gabriela
    Marketing
    Collection: IESE (España)
    Ref.: MN-420
    Published: Jul 24, 2024
    Format: PDF
    Pages: 11
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  7. Technical Note

    Simplifying marketing strategy: 10 mantras for modern marketing

    By Gallo, Iñigo / Pavone, Gabriela
    Marketing
    Collection: IESE (España)
    Ref.: MN-420-E
    Published: Jul 24, 2024
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  8. Technical Note

    Cómo atraer tráfico de buena calidad a tu web

    By Gallo, Iñigo / Panlilio, Lorenzo / Segarra, Javier
    Marketing
    Collection: IESE (España)
    Ref.: MN-423
    Published: Feb 24, 2025
    Format: PDF
    Pages: 11
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  9. Technical Note

    How to attract good quality traffic to your site

    By Gallo, Iñigo / Panlilio, Lorenzo / Segarra, Javier
    Marketing
    Collection: IESE (España)
    Ref.: MN-423-E
    Published: Feb 24, 2025
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  10. Technical Note

    Tráfico y visibilidad en la era de la IA generativa: Cómo está cambiando el acceso a la información, cómo te afecta y qué hacer al respecto

    By Gallo, Iñigo / Segarra, Javier / Llorens Albert
    Marketing
    Collection: IESE (España)
    Ref.: MN-432
    Published: May 28, 2026
    Format: PDF
    Pages: 11
    Language: Spanish
    €8.53 PVP Institution
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