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  1. Article

    Qué puede hacer por ti el marketing experiencial

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Selling Experiences to Connect With Consumers

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Case

    La red de albergues de juventud

    By Ribera, Jaume / Xalabarder E.
    Collection: IESE (España)
    Ref.: DG-1110
    Published: Nov 1, 1994
    Reviewed: Nov 1, 1994
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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  4. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  5. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
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  6. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  7. Case

    Hospital Clinic de Barcelona

    By Bohmer, Richard M. J. / Beyersdorfer, Daniela / Ribera, Jaume
    Service and Operations Management
    Collection: HBSP (USA)
    Ref.: HBS-614058-E
    Published: Feb 11, 2014
    Reviewed: May 21, 2014
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
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  8. Article

    La fiebre del oro del “marketero” moderno

    By Gallo, Iñigo
    Strategic Management
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-55
    Published: Jun 1, 2024
    Format: PDF
    Pages: 4
    Language: Spanish
    €8.53 PVP Institution
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  9. Article

    Siete tendencias del 'e-commerce' en España

    By Gallo, Iñigo / Brehm, Anja
    Innovation and Change
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-73
    Published: Jan 1, 2025
    Format: PDF
    Pages: 6
    Language: Spanish
    €8.53 PVP Institution
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  10. Article

    Modelos comerciales híbridos: cómo optimizar la efectividad del equipo de ventas

    By Ramo, Sergi / Gallo, Iñigo
    Service and Operations Management
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-88
    Published: Sep 1, 2025
    Format: PDF
    Pages: 9
    Language: Spanish
    €8.53 PVP Institution
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