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  1. Case

    ¿Un cambio de esencia? Explorando un reposicionamiento para Equivalenza

    By Valentí, Albert / Gallo, Iñigo / Puigferrat, Maria del Mar
    Marketing
    Collection: IESE (España)
    Ref.: M-1417
    Published: May 16, 2025
    Format: PDF
    Pages: 13
    Language: Spanish
    €8.53 PVP Institution
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  2. Case

    Scent-sational shift: Exploring a repositioning for Equivalenza

    By Valentí, Albert / Gallo, Iñigo / Puigferrat, Maria del Mar
    Marketing
    Collection: IESE (España)
    Ref.: M-1417-E
    Published: May 16, 2025
    Format: PDF
    Pages: 13
    Language: English
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  3. Case

    Taller Tetuán y DreamBox: ¿una pérdida mortal?

    By Gallo, Iñigo / Valentí, Albert
    Corporate Governance
    Marketing
    Collection: IESE (España)
    Ref.: M-1424
    Published: Sep 3, 2025
    Format: PDF
    Pages: 7
    Language: Spanish
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  4. Case

    Taller Tetuán and DreamBox: A fatal blow?

    By Gallo, Iñigo / Valentí, Albert
    Corporate Governance
    Marketing
    Collection: IESE (España)
    Ref.: M-1424-E
    Published: Sep 3, 2025
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  5. Case

    MiCajaFresca: marketing digital para vender productos frescos online

    By Landsman, Vardit / Gallo, Iñigo / Segarra, Javier
    Marketing
    Collection: IESE (España)
    Ref.: M-1432
    Published: Jan 8, 2026
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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  6. Case

    MiCajaFresca: Using digital marketing to sell fresh food online

    By Landsman, Vardit / Gallo, Iñigo / Segarra, Javier
    Marketing
    Collection: IESE (España)
    Ref.: M-1432-E
    Published: Jan 8, 2026
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  7. Case

    Mármoles de Macael, S.A.

    By Fernández, Albert / Gallo, Iñigo
    Finance
    Marketing
    Collection: IESE (España)
    Ref.: M-1435
    Published: Jan 9, 2026
    Format: PDF
    Pages: 22
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    Mármoles de Macael, S.A.

    By Fernández, Albert / Gallo, Iñigo
    Finance
    Marketing
    Collection: IESE (España)
    Ref.: M-1435-E
    Published: Jan 9, 2026
    Format: PDF
    Pages: 21
    Language: English
    €8.53 PVP Institution
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  9. Technical Note

    Cómo hacer un plan de marketing ganador

    By Gallo, Iñigo
    Marketing
    Collection: IESE (España)
    Ref.: MN-404
    Published: Sep 4, 2020
    Format: PDF
    Pages: 10
    Language: Spanish
    €8.53 PVP Institution
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  10. Technical Note

    How to Write a Killer Marketing Plan

    By Gallo, Iñigo
    Marketing
    Collection: IESE (España)
    Ref.: MN-404-E
    Published: Sep 4, 2020
    Format: PDF
    Pages: 10
    Language: English
    €8.53 PVP Institution
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