English
Español
Toggle Nav
Search
My Cart
Menu

Default Category

Showing 50 of 54 results

Page
Set Ascending Direction
  1. Technical Note

    Comportamiento general de la audiencia frente al televisor

    By de Toro, Juan Manuel / Ramas, Santiago
    Marketing
    Collection: IESE (España)
    Ref.: MN-317
    Published: Mar 1, 1998
    Reviewed: Mar 1, 1998
    Format: PDF
    Pages: 16
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  2. Technical Note

    Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión

    By de Toro, Juan Manuel / Ramas, Santiago
    Marketing
    Collection: IESE (España)
    Ref.: MN-319
    Published: Oct 1, 1998
    Reviewed: Oct 1, 1998
    Format: PDF
    Pages: 6
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  3. Technical Note

    From GRP to NRP: A new measure of advertising effectiveness in television

    By de Toro, Juan Manuel / Ramas, Santiago
    Marketing
    Collection: IESE (España)
    Ref.: MN-319-E
    Published: Oct 1, 1998
    Format: PDF
    Pages:
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  4. Technical Note

    La opinión del anunciante sobre el estado actual de la publicidad en España

    By de Toro, Juan Manuel
    Marketing
    Collection: IESE (España)
    Ref.: MN-320
    Published: Oct 1, 1998
    Reviewed: Oct 1, 1998
    Format: PDF
    Pages: 18
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  5. Technical Note

    La marca: forma, contenido y gestión

    By de Toro, Juan Manuel / Pérez Castro, Carlos
    Marketing
    Collection: IESE (España)
    Ref.: MN-347
    Published: Dec 1, 2004
    Format: PDF
    Pages: 15
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  6. Technical Note

    The Brand: Form, Content, and Management (Portuguese version)

    By de Toro, Juan Manuel / Pérez Castro, Carlos
    Marketing
    Collection: IESE (España)
    Ref.: MN-347-PT
    Published: Dec 1, 2004
    Format: PDF
    Pages: 15
    Language: Portuguese Portugal
    €8.53 PVP Institution
    See details Add to Wish List
  7. Technical Note

    El valor de la marca y sistemas de valoración

    By Pérez Castro, Carlos / de Toro, Juan Manuel
    Finance
    Marketing
    Collection: IESE (España)
    Ref.: MN-348
    Published: Nov 25, 2004
    Format: PDF
    Pages: 15
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  8. Technical Note

    Marketing deportivo: ¿enfocado al mercado o al producto

    By Martín, A. / de Toro, Juan Manuel
    Marketing
    Collection: IESE (España)
    Ref.: MN-356
    Published: Nov 27, 2006
    Format: PDF
    Pages: 7
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  9. Technical Note

    La comunicación comercial: una posible clasificación

    By de Toro, Juan Manuel / Pérez Castro, Carlos
    Marketing
    Collection: IESE (España)
    Ref.: MN-360
    Published: Mar 13, 2007
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  10. Technical Note

    El activo y la fortaleza de la marca

    By Pérez Castro, Carlos / de Toro, Juan Manuel / Mira, Marta
    Marketing
    Collection: IESE (España)
    Ref.: MN-363
    Published: Sep 20, 2007
    Format: PDF
    Pages: 7
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List

Showing 50 of 54 results

Page
Set Ascending Direction
Shop By
Applied filters
  1. Authors
    de Toro, Juan Manuel
Clear All
Filters
Catalog
  1. Cases 29 items
  2. Readings 25 items
Document Areas
  1. Decision Analysis 1 item
  2. Knowledge and Communication 1 item
  3. Strategic Management 2 items
  4. Finance 1 item
  5. Entrepreneurship 1 item
  6. Innovation and Change 3 items
  7. Marketing 53 items
Publication Year
  1. This year 2 items
  2. Last two years 4 items
  3. Last five years 6 items
  4. Over five years 48 items
Number of pages
  1. 6 - 10 12 items
  2. 11 - 20 19 items
  3. 21 + 19 items
Language
  1. English 16 items
  2. Spanish 37 items
  3. Portuguese 1 item
Authors
  1. Chinchilla, Nuria 239 items
  2. de Toro, Juan Manuel 0 items
  3. Elizabeth M.A. Grasby 158 items
  4. Fairchild, Gregory B. 153 items
  5. Goldberg, Rebecca 168 items
  6. Groysberg, Boris 237 items
  7. IESE Insight 237 items
  8. Kanter, Rosabeth Moss 225 items
  9. Ken Mark 286 items
  10. Martínez Abascal, Eduardo 204 items
  11. Mead, Jenny 256 items
  12. Mehta, Kandarp 161 items
  13. Mitchell, Jordan 162 items
  14. Nueno, José Luis 153 items
  15. Nueno, Pedro 187 items
  16. Ofek, Elie 162 items
  17. Pin Arboledas, José Ramón 440 items
  18. Porter, Michael E. 157 items
  19. Quelch, John A. 246 items
  20. Ramasastry Chandrasekhar 152 items
  21. Ribera, Jaume 228 items
  22. Ricart, Joan Enric 185 items
  23. Sastre Boquet, Isaac 205 items
  24. Segarra, José Antonio 171 items
  25. Sesia, Aldo 192 items
  26. Shih, Willy 192 items
  27. Soley, Jorge 167 items
  28. Stein, Guido 421 items
  29. Tàpies, Josep 164 items
  30. Yemen, Gerry 297 items
  31. Yoffie, David B. 161 items
Geographic areas
  • Geografic Areas 33 items
    • America 2 items
      • North America 2 items
        • United States of america 2 items
    • Europe 31 items
      • Southern Europe 31 items
        • Spain 31 items

Simulations

Offer your students new learning experiences.