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  1. Case

    Deloitte: el reto de identificar la percepción de la marca con su realidad

    By García Perrote, Juan / de Toro, Juan Manuel
    Marketing
    Collection: IESE (España)
    Ref.: M-1248
    Published: Nov 7, 2011
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
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  2. Case

    Deloitte: The Challenge of Reconciling Brand Perception with Reality

    By García Perrote, Juan / de Toro, Juan Manuel
    Marketing
    Collection: IESE (España)
    Ref.: M-1248-E
    Published: Apr 13, 2012
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
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  3. Case

    Ferrovial: Una nueva identidad de marca para un nuevo modelo de negocio

    By García-Mansilla, Gustavo / de Toro, Juan Manuel
    Marketing
    Collection: IESE (España)
    Ref.: M-1258
    Published: Oct 13, 2011
    Format: PDF
    Pages: 28
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    Ferrovial: A New Brand Identity for a New Business Model

    By García-Mansilla, Gustavo / de Toro, Juan Manuel
    Marketing
    Collection: IESE (España)
    Ref.: M-1258-E
    Published: Apr 13, 2012
    Format: PDF
    Pages: 28
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  5. Case

    There Be Dragons

    By de Toro, Juan Manuel / Iniesta, Francisco
    Entrepreneurship
    Collection: IESE (España)
    Ref.: M-1265
    Published: Nov 21, 2011
    Format: PDF
    Pages: 34
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  6. Case

    Cinesa - Exhibición: de crisis en crisis

    By Fernandez, Javier / de Toro, Juan Manuel / Villanueva, Julian
    Knowledge and Communication
    Marketing
    Decision Analysis
    Collection: IESE (España)
    Ref.: M-1326
    Published: Jan 29, 2015
    Format: PDF
    Pages:
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    Oliver Conti - A Dream With a Glow

    By Oliver, Xavier / Fang, David / de Toro, Juan Manuel
    Marketing
    Collection: IESE (España)
    Ref.: M-1327-E
    Published: Mar 17, 2015
    Format: PDF
    Pages: 21
    Language: English
    €8.53 PVP Institution
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  8. Case

    IESE online

    By Ros, Fátima / de Toro, Juan Manuel
    Marketing
    Strategic Management
    Innovation and Change
    Collection: IESE (España)
    Ref.: M-1393
    Published: Sep 17, 2025
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
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  9. Case

    IESE online

    By Ros, Fátima / de Toro, Juan Manuel
    Marketing
    Strategic Management
    Innovation and Change
    Collection: IESE (España)
    Ref.: M-1393-E
    Published: Sep 17, 2025
    Format: PDF
    Pages: 19
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  10. Case

    Cleardent: hincando el diente al mercado

    By Villanueva, Julian / Iniesta, Francisco / de Toro, Juan Manuel ...
    Marketing
    Collection: IESE (España)
    Ref.: M-1410
    Published: Nov 7, 2024
    Format: PDF
    Pages: 15
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List

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