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  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Case

    Atam: innovando en el sector social (A)

    By Elvira, Marta / Prats, Mª Julia / Plaza López, Luis
    Innovation and Change
    Business Ethics and Corporate Social Responsibility
    Entrepreneurship
    Collection: IESE (España)
    Ref.: DPO-244
    Published: Feb 13, 2012
    Reviewed: Sep 1, 2012
    Format: PDF
    Pages: 22
    Language: Spanish
    €8.53 PVP Institution
    Include:
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    Other supplements
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  4. Case

    Atam: Innovating in the Social Sector (A)

    By Elvira, Marta / Prats, Mª Julia / Plaza López, Luis
    Innovation and Change
    Business Ethics and Corporate Social Responsibility
    Entrepreneurship
    Collection: IESE (España)
    Ref.: DPO-244-E
    Published: Mar 30, 2012
    Reviewed: Sep 1, 2012
    Format: PDF
    Pages: 21
    Language: English
    €8.53 PVP Institution
    Include:
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    Other supplements
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  5. Supplementary Case

    Atam: el día después (B)

    By Elvira, Marta / Prats, Mª Julia / Plaza López, Luis
    Innovation and Change
    Business Ethics and Corporate Social Responsibility
    Entrepreneurship
    Collection: IESE (España)
    Ref.: DPO-245
    Published: Feb 13, 2012
    Reviewed: May 25, 2016
    Format: PDF
    Pages: 5
    Language: Spanish
    €6.21 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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  6. Supplementary Case

    Atam: The Day After (B)

    By Elvira, Marta / Prats, Mª Julia / Plaza López, Luis
    Innovation and Change
    Business Ethics and Corporate Social Responsibility
    Entrepreneurship
    Collection: IESE (España)
    Ref.: DPO-245-E
    Published: Mar 30, 2012
    Reviewed: May 25, 2016
    Format: PDF
    Pages: 5
    Language: English
    €6.21 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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  7. Teaching Note

    Atam: innovando en el sector social (A y B) - Nota del instructor

    By Elvira, Marta / Prats, Mª Julia / Plaza López, Luis
    Innovation and Change
    Business Ethics and Corporate Social Responsibility
    Entrepreneurship
    Collection: IESE (España)
    Ref.: DPOT-53
    Published: May 29, 2012
    Format: PDF
    Pages: 7
    Language: Spanish
    €0.00 PVP Institution
    Include:
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  8. Teaching Note

    Atam: Innovating in the Social Sector (A) and (B) - Teaching Note

    By Elvira, Marta / Prats, Mª Julia / Plaza López, Luis
    Innovation and Change
    Business Ethics and Corporate Social Responsibility
    Entrepreneurship
    Collection: IESE (España)
    Ref.: DPOT-53-E
    Published: May 29, 2012
    Format: PDF
    Pages: 8
    Language: English
    €0.00 PVP Institution
    Include:
    Other supplements
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  9. Case

    Manchester Products: A Brand Transition Challenge

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4043-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  10. Teaching Note

    Manchester Products: A Brand Transition Challenge, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4044-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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