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  1. Case

    Continente: El relanzamiento de los refrescos de marca propia

    By Ferrer, Jordi / Nueno, José Luis / Villanueva, Julian
    Marketing
    Collection: IESE (España)
    Ref.: M-1049
    Published: Apr 1, 1998
    Format: PDF
    Pages: 28
    Language: Spanish
    €8.53 PVP Institution
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  2. Case

    Continente: The relaunch of private label soft drinks

    By Ferrer, Jordi / Nueno, José Luis / Villanueva, Julian
    Marketing
    Collection: IESE (España)
    Ref.: M-1049-E
    Published: Apr 1, 1998
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
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  3. Case

    Solvay Pharma: Estrategias de switch

    By Nueno, José Luis / Mora C.
    Marketing
    Collection: IESE (España)
    Ref.: M-1064
    Published: Dec 1, 1998
    Reviewed: Dec 1, 1998
    Format: PDF
    Pages: 10
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    Solvay Pharma: Mercado español del omeprazol

    By Nueno, José Luis / Mora C.
    Marketing
    Collection: IESE (España)
    Ref.: M-1065
    Published: Dec 1, 1998
    Reviewed: Dec 1, 1998
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
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  5. Case

    Spainoil

    By Agustín, Antonio / Nueno, José Luis
    Marketing
    Collection: IESE (España)
    Ref.: M-1067
    Published: Jan 1, 1999
    Reviewed: Jan 1, 1999
    Format: PDF
    Pages: 15
    Language: Spanish
    €8.53 PVP Institution
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  6. Case

    Tostapan

    By Nueno, José Luis / Agustín, Antonio
    Marketing
    Collection: IESE (España)
    Ref.: M-1068
    Published: Jan 1, 1999
    Reviewed: Jan 1, 1999
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    Recreational Equipment Incorporated (REI)

    By Nueno, José Luis / Bittner, R.
    Marketing
    Collection: IESE (España)
    Ref.: M-1069-E
    Published: Jan 1, 1999
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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  8. Case

    Konica: Convergencia tecnológica

    By Nueno, José Luis / Mora C.
    Marketing
    Collection: IESE (España)
    Ref.: M-1070
    Published: Jan 1, 1999
    Reviewed: Jan 1, 1999
    Format: PDF
    Pages: 24
    Language: Spanish
    €8.53 PVP Institution
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  9. Case

    Aceites Hispañola

    By Nueno, José Luis / Bittner, R.
    Marketing
    Collection: IESE (España)
    Ref.: M-1072-E
    Published: Jan 1, 1999
    Format: PDF
    Pages:
    Language: English
    €8.53 PVP Institution
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  10. Case

    Inditex, S.A.

    By Llano, Miguel Angel / Nueno, José Luis
    Marketing
    Collection: IESE (España)
    Ref.: M-1081
    Published: Sep 1, 1999
    Format: PDF
    Pages: 39
    Language: Spanish
    €8.53 PVP Institution
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