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Article

Nuevas herramientas para medir la calidad de servicio

By Parasuraman, A.

Service and Operations Management

Information Technologies

Collection: IESE (España)

Ref.: ART-2384

Published: Jun 20, 2013

Format: PDF

Pages: 8

Language: Spanish

€8.53 PVP Institution

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Article

Finding Service Gaps in the Age of e-Commerce

By Parasuraman, A.

Service and Operations Management

Information Technologies

Collection: IESE (España)

Ref.: ART-2384-E

Published: Jun 20, 2013

Format: PDF

Pages: 8

Language: English

€8.53 PVP Institution

See details Add to Wish List
Dossier

Cómo orientar la estrategia al cliente

By Fader, Peter / Villanueva Galobart, Julián / Parasuraman, A.

Marketing

Service and Operations Management

Collection: IESE (España)

Ref.: DOS-17

Published: Jun 20, 2013

Format: PDF

Pages: 25

Language: Spanish

€15.60 PVP Institution

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Dossier

The Rise of the Customer Centric Firm

By Fader, Peter / Villanueva Galobart, Julián / Parasuraman, A.

Marketing

Service and Operations Management

Collection: IESE (España)

Ref.: DOS-17-E

Published: Jun 20, 2013

Format: PDF

Pages: 25

Language: English

€15.60 PVP Institution

See details Add to Wish List

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