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  1. Article

    Nuevas herramientas para medir la calidad de servicio

    By Parasuraman, A.
    Service and Operations Management
    Information Technologies
    Collection: IESE (España)
    Ref.: ART-2384
    Published: Jun 20, 2013
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Finding Service Gaps in the Age of e-Commerce

    By Parasuraman, A.
    Service and Operations Management
    Information Technologies
    Collection: IESE (España)
    Ref.: ART-2384-E
    Published: Jun 20, 2013
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Dossier

    Cómo orientar la estrategia al cliente

    By Fader, Peter / Villanueva Galobart, Julián / Parasuraman, A.
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: DOS-17
    Published: Jun 20, 2013
    Format: PDF
    Pages: 25
    Language: Spanish
    €15.60 PVP Institution
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  4. Dossier

    The Rise of the Customer Centric Firm

    By Fader, Peter / Villanueva Galobart, Julián / Parasuraman, A.
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: DOS-17-E
    Published: Jun 20, 2013
    Format: PDF
    Pages: 25
    Language: English
    €15.60 PVP Institution
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  5. Case

    Avena Kinesia (A)

    By Arias, José Francisco / Nueno, José Luis
    Marketing
    Collection: IESE (España)
    Ref.: M-1007
    Published: Nov 1, 1995
    Reviewed: Nov 1, 1995
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
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  6. Case

    Avena Kinesia (A)

    By Arias, José Francisco / Nueno, José Luis
    Marketing
    Collection: IESE (España)
    Ref.: M-1007-E
    Published: Nov 1, 1995
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
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  7. Case

    Family Store

    By Nueno, José Luis / Agustín, Antonio
    Marketing
    Collection: IESE (España)
    Ref.: M-1030
    Published: Feb 1, 1997
    Reviewed: Feb 1, 1997
    Format: PDF
    Pages: 25
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    Family Store

    By Nueno, José Luis / Agustín, Antonio
    Marketing
    Collection: IESE (España)
    Ref.: M-1030-E
    Published: Feb 1, 1997
    Format: PDF
    Pages: 24
    Language: English
    €8.53 PVP Institution
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  9. Case

    Continente: El relanzamiento de los refrescos de marca propia

    By Ferrer, Jordi / Nueno, José Luis / Villanueva, Julian
    Marketing
    Collection: IESE (España)
    Ref.: M-1049
    Published: Apr 1, 1998
    Format: PDF
    Pages: 28
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Continente: The relaunch of private label soft drinks

    By Ferrer, Jordi / Nueno, José Luis / Villanueva, Julian
    Marketing
    Collection: IESE (España)
    Ref.: M-1049-E
    Published: Apr 1, 1998
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
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