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Showing 10 of 119 results

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  1. Case

    Jumbo vs. Líder. La Batalla por el Mercado Chileno

    By Martínez, J.
    Marketing
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-05-004
    Published: Nov 26, 2004
    Format: PDF
    Pages: 29
    Language: Spanish
    €8.53 PVP Institution
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  2. Case

    Quatro (A): Lanzamiento en Chile

    By Martínez, J.
    Marketing
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-05-005A
    Published: Mar 23, 2006
    Reviewed: Jun 9, 2008
    Format: PDF
    Pages: 14
    Language: Spanish
    €8.53 PVP Institution
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  3. Supplementary Case

    Quatro (B): Resultados y Re-Lanzamiento

    By Martínez, J.
    Marketing
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-05-005B
    Published: Mar 23, 2006
    Reviewed: Jun 9, 2008
    Format: PDF
    Pages: 6
    Language: Spanish
    €6.21 PVP Institution
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  4. Case

    CMPC Celulosa S.A.

    By Martínez, J., Barchiesi, F., Campos, I., Eitner, E., Yuraszeck, F.
    Marketing
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-07-014
    Published: Jun 2, 2007
    Format: PDF
    Pages: 33
    Language: Spanish
    €8.53 PVP Institution
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  5. Case

    LAN Airlines

    By Martínez, J.
    Marketing
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-07-015
    Published: Sep 7, 2007
    Format: PDF
    Pages: 32
    Language: Spanish
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  6. Case

    Tucapel S.A.: Sistema de Remuneraciones para el Área Comercial

    By Garcúia Huidobro, E., Vergara, F.
    Marketing
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-08-021
    Published: Apr 14, 2008
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    Recuerdo S.A.

    By García Huidobro, E., Karahanian, D.
    Marketing
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-11-113
    Published: Mar 22, 2011
    Format: PDF
    Pages: 22
    Language: Spanish
    €8.53 PVP Institution
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  8. Teaching Note

    Nutricia Middle East: Measuring Sales Force Effectiveness, Teaching Note

    By Martinez-Jerez, F. Asis
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-114011-E
    Published: Aug 7, 2013
    Format: PDF
    Pages: 20
    Language: English
    €0.00 PVP Institution
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  9. Case

    Leveraging Polo's Luxury Lifestyle (Spanish version)

    By Keinan, Anat / Miguel, Maria Fernanda / Crener, Sandrine
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-216S06
    Published: Jan 28, 2015
    Reviewed: May 19, 2015
    Format: PDF
    Pages: 36
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Paez (Spanish version)

    By Avery, Jill / Miguel, Maria Fernanda / Urdapilleta, Laura
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-319S21
    Published: Oct 8, 2015
    Reviewed: Oct 5, 2016
    Format: PDF
    Pages: 42
    Language: Spanish
    €8.53 PVP Institution
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