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Showing 10 of 228 results

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  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Las compras preceden a la confianza en la tienda

    By Castaldo, Sandro
    Business Ethics and Corporate Social Responsibility
    Marketing
    Collection: IESE (España)
    Ref.: ART-1601
    Published: Dec 15, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  3. Article

    Pasaporte al éxito global

    By IESE Insight
    Knowledge and Communication
    Leadership and People Management
    Marketing
    Collection: IESE (España)
    Ref.: ART-2591
    Published: Sep 20, 2014
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    Tenis Costa Blanca

    By García Pont, Carlos / Soler, Edi / Palencia, Luis ...
    Marketing
    Collection: IESE (España)
    Ref.: ASN-114
    Published: Dec 10, 2025
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  5. Case

    GAS GAS

    By García Pont, Carlos / García Solé, Carlos
    Marketing
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ASN-51
    Published: Jan 30, 2012
    Reviewed: Nov 2, 2015
    Format: PDF
    Pages: 18
    Language: Spanish
    €8.53 PVP Institution
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  6. Case

    Real Club Deportivo Espanyol de Barcelona

    By García Pont, Carlos / Rosenberg, Mike
    Marketing
    Decision Analysis
    Collection: IESE (España)
    Ref.: ASN-85
    Published: Sep 8, 2021
    Format: PDF
    Pages: 9
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    Corusa

    By Fernández, Albert
    Finance
    Marketing
    Collection: IESE (España)
    Ref.: C-821
    Published: Sep 3, 2024
    Format: PDF
    Pages: 13
    Language: Spanish
    €8.53 PVP Institution
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  8. Supplementary Case

    Eye Care (C): La evaluación del desempeño de Alejandro Lanzagorta

    By Cebrecos, Enrique / Stein, Guido
    Marketing
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DPO-166
    Published: Jun 30, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €6.21 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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  9. Case

    La llamada de un headhunter (A)

    By Stein, Guido / Cebrecos, Enrique
    Marketing
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DPO-225
    Published: Jul 15, 2011
    Format: PDF
    Pages: 10
    Language: Spanish
    €8.53 PVP Institution
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  10. Supplementary Case

    La llamada de un headhunter (B): Contestación del headhunter

    By Stein, Guido / Bolaños, Miguel
    Marketing
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DPO-226
    Published: Sep 16, 2011
    Format: PDF
    Pages: 2
    Language: Spanish
    €6.21 PVP Institution
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