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Showing 10 of 234 results

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  1. Case

    Camisetas para el Eintracht Frankfurt

    By Guinand C. / Heukamp, Franz
    Marketing
    Collection: IESE (España)
    Ref.: AD-298
    Published: Nov 27, 2006
    Format: PDF
    Pages: 4
    Language: Spanish
    €8.53 PVP Institution
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  2. Case

    T-Shirts for Eintracht Frankfurt

    By Guinand C. / Heukamp, Franz
    Marketing
    Collection: IESE (España)
    Ref.: AD-298-E
    Published: Dec 7, 2005
    Format: PDF
    Pages: 3
    Language: English
    €8.53 PVP Institution
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  3. Case

    Rita Rodier: un éxito de ventas (A)

    By Lara Arias, Luis / Susaeta Erburu, Lourdes / Pin Arboledas, José Ramón
    Marketing
    Decision Analysis
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DPO-304
    Published: Mar 10, 2014
    Format: PDF
    Pages: 35
    Language: Spanish
    €8.53 PVP Institution
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  4. Supplementary Case

    Rita Rodier: un éxito de ventas (B)

    By Lara Arias, Luis / Susaeta Erburu, Lourdes / Pin Arboledas, José Ramón
    Marketing
    Decision Analysis
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DPO-305
    Published: Mar 21, 2014
    Format: PDF
    Pages: 3
    Language: Spanish
    €6.21 PVP Institution
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  5. Supplementary Case

    Rita Rodier: un éxito de ventas (C)

    By Lara Arias, Luis / Susaeta Erburu, Lourdes / Pin Arboledas, José Ramón
    Marketing
    Decision Analysis
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DPO-306
    Published: Mar 21, 2014
    Format: PDF
    Pages: 1
    Language: Spanish
    €6.21 PVP Institution
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  6. Teaching Note

    Rita Rodier: un éxito de ventas (A, B y C) - Nota del instructor

    By Pin Arboledas, José Ramón / Lara Arias, Luis / Susaeta Erburu, Lourdes
    Marketing
    Decision Analysis
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DPOT-79
    Published: Feb 26, 2015
    Format: PDF
    Pages: 10
    Language: Spanish
    €0.00 PVP Institution
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  7. Case

    Jumbo vs. Líder. La Batalla por el Mercado Chileno

    By Martínez, J.
    Marketing
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-05-004
    Published: Nov 26, 2004
    Format: PDF
    Pages: 29
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    Quatro (A): Lanzamiento en Chile

    By Martínez, J.
    Marketing
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-05-005A
    Published: Mar 23, 2006
    Reviewed: Jun 9, 2008
    Format: PDF
    Pages: 14
    Language: Spanish
    €8.53 PVP Institution
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  9. Supplementary Case

    Quatro (B): Resultados y Re-Lanzamiento

    By Martínez, J.
    Marketing
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-05-005B
    Published: Mar 23, 2006
    Reviewed: Jun 9, 2008
    Format: PDF
    Pages: 6
    Language: Spanish
    €6.21 PVP Institution
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  10. Case

    CMPC Celulosa S.A.

    By Martínez, J., Barchiesi, F., Campos, I., Eitner, E., Yuraszeck, F.
    Marketing
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-07-014
    Published: Jun 2, 2007
    Format: PDF
    Pages: 33
    Language: Spanish
    €8.53 PVP Institution
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  1. Cases 221 items
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Document Areas
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  5. HBSP (USA) 113 items
  6. San Telmo (España) 6 items
  7. ESE (Chile) 7 items
  8. Stanford Graduate School of Business (USA) 1 item
  9. INCAE (Costa Rica - Nicaragua) 4 items
Authors
  1. Alvarez, Jose B. 4 items
  2. Ascarza, Eva 4 items
  3. Avery, Jill 11 items
  4. Bell, David E. 6 items
  5. Bertini, Marco 8 items
  6. De Cote, Jose Antonio 4 items
  7. Deshpande, Rohit 9 items
  8. Dolan, Robert J. 4 items
  9. Farrán, Juan 4 items
  10. Gourville, John T. 4 items
  11. Guillén, F. J. 6 items
  12. Gupta, Sunil 5 items
  13. Herrero, Gustavo A. 7 items
  14. Juanita Cajiao 4 items
  15. Lara Arias, Luis 4 items
  16. Marc Fetscherin 6 items
  17. Martín Cavanna, J. 6 items
  18. Martínez, J. 4 items
  19. Martínez, J. L. 6 items
  20. Miguel, Maria Fernanda 4 items
  21. Nueno, José Luis 10 items
  22. Ofek, Elie 6 items
  23. Oliver, Xavier 5 items
  24. Pin Arboledas, José Ramón 4 items
  25. Quelch, John A. 22 items
  26. Rocha e Oliveira, Paulo 4 items
  27. Sastre Boquet, Isaac 5 items
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  29. Stremersch, Stefan 6 items
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