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  1. Article

    Tres pasos para acometer con éxito la transformación digital

    By Villanueva, Julián / Ferrándiz, Luis
    Marketing
    Information Technologies
    Collection: IESE (España)
    Ref.: ART-2980
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    3 Steps to Market-Driven Digital Transformation

    By Villanueva, Julián / Ferrándiz, Luis
    Marketing
    Information Technologies
    Collection: IESE (España)
    Ref.: ART-2980-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  4. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
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  5. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  6. Case

    Pompeii: un paso adelante

    By Ferrándiz, Luis / Iniesta, Francisco / Villanueva, Julian
    Information Technologies
    Marketing
    Strategic Management
    ...
    Collection: IESE (España)
    Ref.: M-1394
    Published: Apr 11, 2023
    Format: PDF
    Pages: 29
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    Pompeii: A Step Forward

    By Ferrándiz, Luis / Iniesta, Francisco / Villanueva, Julian
    Information Technologies
    Marketing
    Strategic Management
    ...
    Collection: IESE (España)
    Ref.: M-1394-E
    Published: Apr 11, 2023
    Format: PDF
    Pages: 29
    Language: English
    €8.53 PVP Institution
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  8. Case

    Mercadona Tech: separar la ducha de la bañera

    By Villanueva, Julian / Ferrándiz, Luis
    Information Technologies
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: M-1396
    Published: Jan 31, 2023
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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  9. Case

    Mercadona Tech: Separating the Shower From the Bathtub

    By Villanueva, Julian / Ferrándiz, Luis
    Information Technologies
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: M-1396-E
    Published: Jan 31, 2023
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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  10. Case

    Pedrone: impacto digital en el ámbito B2B

    By Ferrándiz, Luis / Villanueva, Julian / Macías, Gloria
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: M-1408
    Published: Oct 31, 2024
    Format: PDF
    Pages: 15
    Language: Spanish
    €8.53 PVP Institution
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