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  1. Article

    When the product offer isn't clear, change the way people think about it

    By Boulongne, Romain
    Collection: IESE (España)
    Ref.: 75531
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  2. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  3. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  4. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  5. Article

    Cinco prácticas que atraerán a los <i>millennials</i>

    By Stein, Guido / Martín, Miguel
    Innovation and Change
    Leadership and People Management
    Collection: IESE (España)
    Ref.: ART-2919
    Published: Dec 13, 2016
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  6. Article

    Five Keys to Manage Millennial Talent

    By Stein, Guido / Martín, Miguel
    Innovation and Change
    Leadership and People Management
    Collection: IESE (España)
    Ref.: ART-2919-E
    Published: Dec 13, 2016
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  7. Case

    Start-up o Microsoft: cómo elegir entre varias ofertas de trabajo

    By Ascención, Álvaro / Stein, Guido / Zelaya, Lucía
    Decision Analysis
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ASN-106
    Published: Apr 19, 2024
    Format: PDF
    Pages: 6
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    Start-up or Microsoft: How to choose between multiple job offers

    By Ascención, Álvaro / Stein, Guido / Zelaya, Lucía
    Decision Analysis
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ASN-106-E
    Published: Apr 19, 2024
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  9. Case

    Jesús de Benito en S&P (A)

    By Stein, Guido / Vázquez- Dodero, Juan Carlos
    Business Ethics and Corporate Social Responsibility
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ASN-53
    Published: May 2, 2012
    Format: PDF
    Pages: 11
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Jesús de Benito at S&P (A)

    By Stein, Guido / Vázquez- Dodero, Juan Carlos
    Business Ethics and Corporate Social Responsibility
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ASN-53-E
    Published: May 2, 2012
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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