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  1. Article

    When the product offer isn't clear, change the way people think about it

    By Boulongne, Romain
    Collection: IESE (España)
    Ref.: 75531
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  2. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  3. Article

    Cinco estrategias para sumar en las negociaciones

    By Mehta, Kandarp
    Entrepreneurship
    Innovation and Change
    Collection: IESE (España)
    Ref.: ART-2273
    Published: Dec 18, 2012
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  4. Article

    Five Essential Strategies for Creative Negotiations

    By Mehta, Kandarp
    Entrepreneurship
    Innovation and Change
    Collection: IESE (España)
    Ref.: ART-2273-E
    Published: Dec 18, 2012
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  5. Article

    Five Essential Strategies for Creative Negotiations (Portuguese Version, Brazil)

    By Mehta, Kandarp
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ART-2273-PB
    Published: Dec 18, 2012
    Format: PDF
    Pages: 8
    Language: Portuguese Brasil
    €8.53 PVP Institution
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  6. Article

    Consejos para resolver conflictos en la empresa

    By Mehta, Kandarp / Ripol, Ignacio
    Leadership and People Management
    Collection: IESE (España)
    Ref.: ART-3056
    Published: Sep 18, 2017
    Format: PDF
    Pages: 6
    Language: Spanish
    €8.53 PVP Institution
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  7. Article

    5 Ways Managers Can Enhance Their Mediating Skills

    By Mehta, Kandarp / Ripol, Ignacio
    Leadership and People Management
    Collection: IESE (España)
    Ref.: ART-3056-E
    Published: Sep 18, 2017
    Format: PDF
    Pages: 6
    Language: English
    €8.53 PVP Institution
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  8. Case

    Mamma Mia!, emprendiendo en femenino (A) : La saltadora de obstáculos

    By Chinchilla, Nuria / Mehta, Kandarp / Gómez, Arturo
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DPO-890
    Published: Jun 6, 2025
    Format: PDF
    Pages: 4
    Language: Spanish
    €8.53 PVP Institution
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  9. Case

    Mamma Mia!: A woman's entrepreneurial journey (A): The show jumper

    By Chinchilla, Nuria / Mehta, Kandarp / Gómez, Arturo
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DPO-890-E
    Published: Jun 6, 2025
    Format: PDF
    Pages: 4
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  10. Supplementary Case

    Mamma Mia!, emprendiendo en femenino (B) : La lectora de personas

    By Chinchilla, Nuria / Mehta, Kandarp / Gómez, Arturo
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DPO-891
    Published: Jun 6, 2025
    Format: PDF
    Pages: 4
    Language: Spanish
    €6.21 PVP Institution
    Include:
    Other supplements
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