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  1. Article

    Qué puede hacer por ti el marketing experiencial

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Selling Experiences to Connect With Consumers

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  4. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
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  5. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  6. Case

    Maximizing Revenues in the Minor Leagues (Spanish version)

    By Cespedes, Frank V. / Winig, Laura / Lovelock, Christopher H.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-209S22
    Published: Jul 25, 2008
    Reviewed: May 11, 2009
    Format: PDF
    Pages: 13
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  7. Case

    The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues

    By Cespedes, Frank V. / Winig, Laura / Lovelock, Christopher H.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-2510-E
    Published: Jul 25, 2008
    Reviewed: Nov 5, 2009
    Format: PDF
    Pages: 13
    Language: English
    €8.53 PVP Institution
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  8. Teaching Note

    The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues, Teaching Note

    By Cespedes, Frank V. / Winig, Laura / Lovelock, Christopher H.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-2511-E
    Published: Jul 25, 2008
    Reviewed: May 11, 2009
    Format: PDF
    Pages: 9
    Language: English
    €0.00 PVP Institution
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  9. Case

    Canibal-Play It Green!

    By Cespedes, Frank V. / Fuller, Joseph B. / Labruyere, Tonia ...
    Collection: HBSP (USA)
    Ref.: HBS-319089-E
    Published: Feb 16, 2019
    Format: PDF
    Pages: 24
    Language: English
    €8.53 PVP Institution
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  10. Case

    Becton Dickinson & Company: División de Sistemas VACUTAINER (Resumido)

    By Cespedes, Frank V. / Rangan, V. Kasturi
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S25
    Published: Oct 1, 1991
    Reviewed: Aug 16, 2000
    Format: PDF
    Pages: 18
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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