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  1. Technical Note

    Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions

    By Whitler, Kimberly / Hagerty, Serena / Zhang, Zhihao ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1045-E
    Published: Feb 28, 2024
    Format: PDF
    Pages: 4
    Language: English
    €8.53 PVP Institution
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  2. Case

    Using AI to Assess Creative Concepts

    By Whitler, Kimberly / Hagerty, Serena / Daum, Julie ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1055-E
    Published: Aug 7, 2024
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  3. Teaching Note

    Using AI to Assess Creative Concepts - Teaching note

    By Whitler, Kimberly / Hagerty, Serena
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1055TN-E
    Published: Aug 7, 2024
    Reviewed: Aug 15, 2024
    Format: PDF
    Pages: 6
    Language: English
    €0.00 PVP Institution
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  4. Teaching Note

    Tottenham Hotspur: Fielding Controversy - Teaching note

    By Hagerty, Serena / Cian, Luca / Kalogeropoulos, Demitri
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1058TN-E
    Published: Oct 8, 2025
    Format: PDF
    Pages: 14
    Language: English
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  5. Teaching Note

    United States v. Philip Morris: Marketing Tobacco to Minors - Teaching note

    By Hagerty, Serena / Klopfenstein, Amy
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1062TN
    Published: Aug 21, 2025
    Format: PDF
    Pages: 9
    Language:
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  6. Case

    DoorDash: Delivering Access to Lower-Income Consumers

    By Hagerty, Serena / Howard, Ray (Chuck) / Sesia, Aldo
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1078-E
    Published: May 7, 2026
    Format: PDF
    Pages: 23
    Language: English
    €8.53 PVP Institution
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  7. Case

    Avena Kinesia (A)

    By Arias, José Francisco / Nueno, José Luis
    Marketing
    Collection: IESE (España)
    Ref.: M-1007
    Published: Nov 1, 1995
    Reviewed: Nov 1, 1995
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    Avena Kinesia (A)

    By Arias, José Francisco / Nueno, José Luis
    Marketing
    Collection: IESE (España)
    Ref.: M-1007-E
    Published: Nov 1, 1995
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
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  9. Case

    Family Store

    By Nueno, José Luis / Agustín, Antonio
    Marketing
    Collection: IESE (España)
    Ref.: M-1030
    Published: Feb 1, 1997
    Reviewed: Feb 1, 1997
    Format: PDF
    Pages: 25
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Family Store

    By Nueno, José Luis / Agustín, Antonio
    Marketing
    Collection: IESE (España)
    Ref.: M-1030-E
    Published: Feb 1, 1997
    Format: PDF
    Pages: 24
    Language: English
    €8.53 PVP Institution
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