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  1. Article

    Qué puede hacer por ti el marketing experiencial

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Selling Experiences to Connect With Consumers

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  4. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
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  5. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  6. Case

    The Power of Direct Sales (Spanish version)

    By Deighton, John / Abbott, Sarah L.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-413S02
    Published: Apr 19, 2011
    Format: PDF
    Pages: 10
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  7. Case

    Designs by Kate: The Power of Direct Sales

    By Deighton, John / Abbott, Sarah L.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4284-E
    Published: Apr 19, 2011
    Format: PDF
    Pages: 10
    Language: English
    €8.53 PVP Institution
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    Other supplements
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  8. Teaching Note

    DBK: The Power of Direct Sales, Teaching Note

    By Deighton, John / Abbott, Sarah L.
    Collection: HBSP (USA)
    Ref.: HBS-4285-E
    Published: Apr 19, 2011
    Format: PDF
    Pages: 12
    Language: English
    €0.00 PVP Institution
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  9. Case

    La conducta del consumidor, ejercicio (A)

    By Deighton, John / Fournier, Susan
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-503S19
    Published: Aug 25, 1995
    Reviewed: Jan 29, 1997
    Format: PDF
    Pages: 2
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  10. Supplementary Case

    La conducta del consumidor, ejercicio (B)

    By Deighton, John / Fournier, Susan
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-503S20
    Published: Aug 25, 1995
    Reviewed: Jan 29, 1997
    Format: PDF
    Pages: 2
    Language: Spanish
    €6.21 PVP Institution
    Include:
    Other supplements
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