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  1. Case

    Mercadona Tech: separar la ducha de la bañera

    By Villanueva, Julian / Ferrándiz, Luis
    Information Technologies
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: M-1396
    Published: Jan 31, 2023
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
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    Teaching Note Exc. professors
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  2. Case

    Mercadona Tech: Separating the Shower From the Bathtub

    By Villanueva, Julian / Ferrándiz, Luis
    Information Technologies
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: M-1396-E
    Published: Jan 31, 2023
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
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    Teaching Note Exc. professors
    Other supplements
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  3. Case

    Pedrone: impacto digital en el ámbito B2B

    By Ferrándiz, Luis / Villanueva, Julian / Macías, Gloria
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: M-1408
    Published: Oct 31, 2024
    Format: PDF
    Pages: 15
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    Pedrone: Digital impact in B2B

    By Ferrándiz, Luis / Villanueva, Julian / Macías, Gloria
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: M-1408-E
    Published: Oct 31, 2024
    Format: PDF
    Pages: 15
    Language: English
    €8.53 PVP Institution
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  5. Case

    Cleardent: hincando el diente al mercado

    By Villanueva, Julian / Iniesta, Francisco / de Toro, Juan Manuel ...
    Marketing
    Collection: IESE (España)
    Ref.: M-1410
    Published: Nov 7, 2024
    Format: PDF
    Pages: 15
    Language: Spanish
    €8.53 PVP Institution
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  6. Case

    Cleardent: Sinking their teeth into the market

    By Villanueva, Julian / Iniesta, Francisco / de Toro, Juan Manuel ...
    Marketing
    Collection: IESE (España)
    Ref.: M-1410-E
    Published: Nov 7, 2024
    Format: PDF
    Pages: 14
    Language: English
    €8.53 PVP Institution
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  7. Technical Note

    Estrategia y generación de tráfico en la web

    By Ferrándiz, Luis / Fernández-Velilla, Rosa / Villanueva, Julian
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: MN-373
    Published: Apr 29, 2011
    Format: PDF
    Pages: 11
    Language: Spanish
    €8.53 PVP Institution
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  8. Technical Note

    Web Strategies and Site Traffic Generation

    By Ferrándiz, Luis / Fernández-Velilla, Rosa / Villanueva, Julian
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: MN-373-E
    Published: Dec 16, 2011
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  9. Technical Note

    Search engine optimization (SEO)

    By Ferrándiz, Luis / Villanueva, Julian / Simarro, Sergio ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: MN-374
    Published: Apr 29, 2011
    Reviewed: Jun 2, 2020
    Format: PDF
    Pages: 19
    Language: Spanish
    €8.53 PVP Institution
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  10. Technical Note

    Search Engine Optimization (SEO)

    By Ferrándiz, Luis / Villanueva, Julian / Simarro, Sergio ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: MN-374-E
    Published: May 6, 2011
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
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