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Showing 10 of 167 results

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  1. Article

    Qué puede hacer por ti el marketing experiencial

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Selling Experiences to Connect With Consumers

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  4. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
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  5. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  6. Case

    Customer Profitability and Lifetime Value

    By Ofek, Elie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-503019-E
    Published: Aug 7, 2002
    Reviewed: Nov 22, 2016
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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    Other supplements
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  7. Case

    AMD: A Customer-Centric Approach to Innovation

    By Ofek, Elie / Barley, Lauren
    Collection: HBSP (USA)
    Ref.: HBS-507037-E
    Published: Jan 31, 2007
    Format: PDF
    Pages: 30
    Language: English
    €8.53 PVP Institution
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  8. Case

    Eli Lilly: Developing Cymbalta

    By Ofek, Elie / Laufer, Ron
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507044-E
    Published: Nov 27, 2006
    Reviewed: Jul 30, 2008
    Format: PDF
    Pages: 28
    Language: English
    €8.53 PVP Institution
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  9. Supplementary Case

    PSI India--Will Balbir Pasha Help Fight AIDS? (B)

    By Ofek, Elie
    Collection: HBSP (USA)
    Ref.: HBS-507058-E
    Published: Feb 1, 2007
    Format: PDF
    Pages: 6
    Language: English
    €6.21 PVP Institution
    Include:
    Other supplements
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  10. Case

    AmorePacific

    By Ofek, Elie / Herman, Kerry
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507070-E
    Published: Apr 6, 2007
    Reviewed: Jun 3, 2008
    Format: PDF
    Pages: 12
    Language: English
    €8.53 PVP Institution
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