Default Category
- Article
Qué puede hacer por ti el marketing experiencial
Collection: IESE (España)Ref.: ART-2981Published: Mar 16, 2017Format: PDFPages: 8Language: Spanish - Article
Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: PDFPages: 8Language: English - Dossier
Estrategias para atraer al nuevo consumidor
Collection: IESE (España)Ref.: DOS-32Published: Mar 17, 2017Format: PDFPages: 26Language: Spanish - Dossier
Strategies to Reach the Changing Consumer
Collection: IESE (España)Ref.: DOS-32-EPublished: Mar 17, 2017Format: PDFPages: 26Language: English - Dossier
Strategies to Reach the Changing Consumer (Portuguese Version)
Collection: IESE (España)Ref.: DOS-32-PBPublished: Mar 17, 2017Format: PDFPages: 26Language: Portuguese Brasil - Article
La fiebre del oro del “marketero” moderno
By Gallo, IñigoCollection: Harvard Deusto Business Review (España)Ref.: HDBR-55Published: Jun 1, 2024Format: PDFPages: 4Language: Spanish - Article
Siete tendencias del 'e-commerce' en España
Collection: Harvard Deusto Business Review (España)Ref.: HDBR-73Published: Jan 1, 2025Format: PDFPages: 6Language: Spanish - Article
Modelos comerciales híbridos: cómo optimizar la efectividad del equipo de ventas
Collection: Harvard Deusto Business Review (España)Ref.: HDBR-88Published: Sep 1, 2025Format: PDFPages: 9Language: Spanish - Teaching Note
A Not So Rosy Situation: Bill Aziz's Challenge at White Rose Crafts and Nursery Sales Limited - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B07M53-EPublished: Aug 30, 2007Reviewed: Jan 9, 2020Format: PDFPages: 12Language: English - Teaching Note
Millbrook Estate Homes Ltd: The Whistle Hill Estates Opportunity - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B11D005-EPublished: Jun 8, 2011Reviewed: Jun 14, 2022Format: PDFPages: 8Language: English