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  1. Article

    Índice 'data-driven': una herramienta para impulsar la transformación digital

    By Zamora, Javier
    Information Technologies
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-27
    Published: Jul 1, 2024
    Format: PDF
    Pages: 12
    Language: Spanish
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  2. Article

    Tomar mejores decisiones con el Big Data

    By Zamora, Javier
    Marketing
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-39
    Published: May 1, 2016
    Format: PDF
    Pages: 9
    Language: Spanish
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  3. Article

    Making Better Decisions Using Big Data

    By Zamora, Javier
    Marketing
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-39-E-E
    Published: May 1, 2016
    Format: PDF
    Pages: 9
    Language: English
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  4. Case

    Avena Kinesia (A)

    By Arias, José Francisco / Nueno, José Luis
    Marketing
    Collection: IESE (España)
    Ref.: M-1007
    Published: Nov 1, 1995
    Reviewed: Nov 1, 1995
    Format: PDF
    Pages: 21
    Language: Spanish
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  5. Case

    Avena Kinesia (A)

    By Arias, José Francisco / Nueno, José Luis
    Marketing
    Collection: IESE (España)
    Ref.: M-1007-E
    Published: Nov 1, 1995
    Format: PDF
    Pages: 20
    Language: English
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  6. Case

    Continente: El relanzamiento de los refrescos de marca propia

    By Ferrer, Jordi / Nueno, José Luis / Villanueva, Julian
    Marketing
    Collection: IESE (España)
    Ref.: M-1049
    Published: Apr 1, 1998
    Format: PDF
    Pages: 28
    Language: Spanish
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  7. Case

    Continente: The relaunch of private label soft drinks

    By Ferrer, Jordi / Nueno, José Luis / Villanueva, Julian
    Marketing
    Collection: IESE (España)
    Ref.: M-1049-E
    Published: Apr 1, 1998
    Format: PDF
    Pages: 27
    Language: English
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  8. Case

    Solvay Pharma: Estrategias de switch

    By Nueno, José Luis / Mora C.
    Marketing
    Collection: IESE (España)
    Ref.: M-1064
    Published: Dec 1, 1998
    Reviewed: Dec 1, 1998
    Format: PDF
    Pages: 10
    Language: Spanish
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  9. Case

    Solvay Pharma: Mercado español del omeprazol

    By Nueno, José Luis / Mora C.
    Marketing
    Collection: IESE (España)
    Ref.: M-1065
    Published: Dec 1, 1998
    Reviewed: Dec 1, 1998
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Spainoil

    By Agustín, Antonio / Nueno, José Luis
    Marketing
    Collection: IESE (España)
    Ref.: M-1067
    Published: Jan 1, 1999
    Reviewed: Jan 1, 1999
    Format: PDF
    Pages: 15
    Language: Spanish
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