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  1. Case

    Becton Dickinson & Company: División de Sistemas VACUTAINER (Resumido)

    By Cespedes, Frank V. / Rangan, V. Kasturi
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S25
    Published: Oct 1, 1991
    Reviewed: Aug 16, 2000
    Format: PDF
    Pages: 18
    Language: Spanish
    €8.53 PVP Institution
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  2. Case

    MEM Co., Inc.: English Leather (Spanish Version)

    By Cespedes, Frank V. / Goode, Laura
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S30
    Published: Aug 9, 2002
    Reviewed: Jul 7, 1994
    Format: PDF
    Pages: 29
    Language: Spanish
    €8.53 PVP Institution
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  3. Case

    Cooper Pharmaceuticals, Inc. (Spanish version)

    By Cespedes, Frank V.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-504S23
    Published: May 7, 1990
    Reviewed: Oct 5, 1993
    Format: PDF
    Pages: 10
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    Dendrite International (Spanish Version)

    By Cespedes, Frank V. / Bell, Marie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507S07
    Published: Oct 13, 1993
    Reviewed: Feb 24, 1995
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
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  5. Case

    Turner Construction Company (Spanish Version)

    By Cespedes, Frank V.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-508S18
    Published: Jan 8, 1985
    Reviewed: Jun 25, 1993
    Format: PDF
    Pages: 19
    Language: Spanish
    €8.53 PVP Institution
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  6. Case

    Cabot Pharmaceuticals, Inc. (Spanish version)

    By Cespedes, Frank V. / Gourville, John T.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-511S04
    Published: Aug 12, 2009
    Reviewed: Mar 28, 2014
    Format: PDF
    Pages: 11
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    Becton Dickinson & Co.: VACUTAINER Systems Division (Spanish Version)

    By Cespedes, Frank V. / Rangan, V. Kasturi
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-512S15
    Published: Oct 3, 1986
    Reviewed: Nov 16, 1989
    Format: PDF
    Pages: 24
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio

    By Cady, John F. / Cespedes, Frank V.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-514S11
    Published: Jan 5, 1983
    Reviewed: Sep 9, 1983
    Format: PDF
    Pages: 26
    Language: Spanish
    €8.53 PVP Institution
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  9. Case

    Becton Dickinson y Compañía: programas de marketing multidivisionales

    By Cespedes, Frank V. / Goode, Laura
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-516S06
    Published: Oct 29, 1993
    Reviewed: Nov 28, 1994
    Format: PDF
    Pages: 23
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Becton Dickinson Division: organización comercial

    By Cespedes, Frank V. / Goode, Laura
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-517S15
    Published: Dec 16, 1992
    Reviewed: Nov 15, 1994
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
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