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Showing 60 of 5535 results

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  1. Article

    How to Manage a Crisis Before It Hits

    By González Herrero, Alfonso
    Marketing
    Collection: IESE (España)
    Ref.: ART-2270-E
    Published: Dec 18, 2012
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  2. Article

    Cuando dar menos a los clientes rinde más

    By Fader, Peter
    Marketing
    Collection: IESE (España)
    Ref.: ART-2382
    Published: Jun 20, 2013
    Format: PDF
    Pages: 7
    Language: Spanish
    €8.53 PVP Institution
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  3. Article

    When Giving Your Customers Less Is More

    By Fader, Peter
    Marketing
    Collection: IESE (España)
    Ref.: ART-2382-E
    Published: Jun 20, 2013
    Format: PDF
    Pages: 7
    Language: English
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  4. Article

    Tras la pista del valor del cliente

    By Villanueva Galobart, Julián
    Finance
    Marketing
    Collection: IESE (España)
    Ref.: ART-2383
    Published: Jun 20, 2013
    Format: PDF
    Pages: 6
    Language: Spanish
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  5. Article

    Reading the Signs of Your Customer Value

    By Villanueva Galobart, Julián
    Finance
    Marketing
    Collection: IESE (España)
    Ref.: ART-2383-E
    Published: Jun 20, 2013
    Format: PDF
    Pages: 6
    Language: English
    €8.53 PVP Institution
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  6. Article

    El arte de elegir y ser elegido

    By Iyengar, Sheena
    Decision Analysis
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: ART-2452
    Published: Dec 16, 2013
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  7. Article

    Taking the Confusion Out of Choosing

    By Iyengar, Sheena
    Decision Analysis
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: ART-2452-E
    Published: Dec 16, 2013
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  8. Article

    El declive de las calles comerciales

    By Nueno Iniesta, José Luis
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: ART-2454
    Published: Dec 16, 2013
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  9. Article

    The Decline of Main Street, the Rise of Multichannel Retail

    By Nueno Iniesta, José Luis
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: ART-2454-E
    Published: Dec 16, 2013
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  10. Article

    Cómo gestionar las opiniones en Internet

    By Shanmugam, Ravi / Capizzani, Mario / McQuarrie, Edward F. ...
    Marketing
    Collection: IESE (España)
    Ref.: ART-2500
    Published: Mar 17, 2014
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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