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  1. Case

    Parmalat: A European Champion? (A)

    By Cian, Luca / Giannetto, Massimo / Kalogeropoulos, Demitri
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1075-E
    Published: Feb 27, 2026
    Reviewed: Apr 21, 2026
    Format: PDF
    Pages: 4
    Language: English
    €8.53 PVP Institution
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  2. Supplementary Case

    Parmalat: A European Champion? (B)

    By Cian, Luca / Giannetto, Massimo / Kalogeropoulos, Demitri
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1076-E
    Published: Feb 27, 2026
    Reviewed: Apr 21, 2026
    Format: PDF
    Pages: 6
    Language: English
    €6.21 PVP Institution
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  3. Supplementary Case

    Parmalat: A European Champion? (C)

    By Cian, Luca / Giannetto, Massimo / Kalogeropoulos, Demitri
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1077-E
    Published: Feb 27, 2026
    Reviewed: Apr 21, 2026
    Format: PDF
    Pages: 13
    Language: English
    €6.21 PVP Institution
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  4. Case

    Avena Kinesia (A)

    By Arias, José Francisco / Nueno, José Luis
    Marketing
    Collection: IESE (España)
    Ref.: M-1007
    Published: Nov 1, 1995
    Reviewed: Nov 1, 1995
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
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  5. Case

    Avena Kinesia (A)

    By Arias, José Francisco / Nueno, José Luis
    Marketing
    Collection: IESE (España)
    Ref.: M-1007-E
    Published: Nov 1, 1995
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
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  6. Case

    Family Store

    By Nueno, José Luis / Agustín, Antonio
    Marketing
    Collection: IESE (España)
    Ref.: M-1030
    Published: Feb 1, 1997
    Reviewed: Feb 1, 1997
    Format: PDF
    Pages: 25
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    Family Store

    By Nueno, José Luis / Agustín, Antonio
    Marketing
    Collection: IESE (España)
    Ref.: M-1030-E
    Published: Feb 1, 1997
    Format: PDF
    Pages: 24
    Language: English
    €8.53 PVP Institution
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  8. Case

    Continente: El relanzamiento de los refrescos de marca propia

    By Ferrer, Jordi / Nueno, José Luis / Villanueva, Julian
    Marketing
    Collection: IESE (España)
    Ref.: M-1049
    Published: Apr 1, 1998
    Format: PDF
    Pages: 28
    Language: Spanish
    €8.53 PVP Institution
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  9. Case

    Continente: The relaunch of private label soft drinks

    By Ferrer, Jordi / Nueno, José Luis / Villanueva, Julian
    Marketing
    Collection: IESE (España)
    Ref.: M-1049-E
    Published: Apr 1, 1998
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
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  10. Case

    Solvay Pharma: Estrategias de switch

    By Nueno, José Luis / Mora C.
    Marketing
    Collection: IESE (España)
    Ref.: M-1064
    Published: Dec 1, 1998
    Reviewed: Dec 1, 1998
    Format: PDF
    Pages: 10
    Language: Spanish
    €8.53 PVP Institution
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