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  1. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  2. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
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  3. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  4. Dossier

    Social Media: Are You in the Conversation?

    By Armelini, Guillermo / Káganer, Evgeny / Soumitra, Dutta ...
    Information Technologies
    Marketing
    Business Ethics and Corporate Social Responsibility
    Collection: IESE (España)
    Ref.: DOS-9-E
    Published: Jun 15, 2011
    Format: PDF
    Pages: 33
    Language: English
    €15.60 PVP Institution
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  5. Case

    Marvel Enterprises, Inc. (Spanish Version)

    By Elberse, Anita
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-505S15
    Published: Nov 14, 2004
    Reviewed: Jan 13, 2005
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  6. Case

    Mixing Music and Math (Spanish version)

    By Elberse, Anita / Eliashberg, Jehoshua / Villanueva, Julian
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-506S18
    Published: Aug 24, 2005
    Reviewed: Sep 7, 2005
    Format: PDF
    Pages: 25
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  7. Case

    Vancouver 2010 Olympics

    By Elberse, Anita / Anthony, Catherine / Callahan, Joshua
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507049-E
    Published: Mar 21, 2007
    Reviewed: Oct 20, 2008
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
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  8. Case

    CW: Launching a Television Network

    By Elberse, Anita / Young, S. Mark
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507050-E
    Published: Jun 29, 2007
    Reviewed: Mar 18, 2011
    Format: PDF
    Pages: 22
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  9. Case

    Maria Sharapova: Marketing a Champion (A)

    By Elberse, Anita / Golod, Margarita
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507065-E
    Published: May 23, 2007
    Reviewed: Mar 8, 2010
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  10. Supplementary Case

    Maria Sharapova: Marketing a Champion (B)

    By Elberse, Anita / Golod, Margarita
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507066-E
    Published: Jun 4, 2007
    Reviewed: Mar 8, 2010
    Format: PDF
    Pages: 7
    Language: English
    €6.21 PVP Institution
    Include:
    Other supplements
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