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  1. Supplementary Case

    El Santander y la Fórmula Uno (B)

    By Ziskind, Julie Michelle / Villanueva, Julian
    Marketing
    Collection: IESE (España)
    Ref.: M-1260
    Published: Nov 23, 2011
    Format: PDF
    Pages: 11
    Language: Spanish
    €6.21 PVP Institution
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  2. Supplementary Case

    Santander and Formula One (B)

    By Ziskind, Julie Michelle / Villanueva, Julian
    Marketing
    Collection: IESE (España)
    Ref.: M-1260-E
    Published: Oct 8, 2011
    Format: PDF
    Pages: 11
    Language: English
    €6.21 PVP Institution
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  3. Case

    Coca Cola España: Branding 2.0

    By Villanueva, Julian / Ziskind, Julie Michelle / Armelini, Guillermo
    Knowledge and Communication
    Marketing
    Collection: IESE (España)
    Ref.: M-1269
    Published: Jan 31, 2012
    Format: PDF
    Pages: 30
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    Coca Cola Spain: Branding 2.0

    By Villanueva, Julian / Ziskind, Julie Michelle / Armelini, Guillermo
    Knowledge and Communication
    Marketing
    Collection: IESE (España)
    Ref.: M-1269-E
    Published: Feb 16, 2012
    Format: PDF
    Pages: 29
    Language: English
    €8.53 PVP Institution
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  5. Case

    Aena: la crisis de los controladores

    By Villanueva, Julian / Bel Mallén, Ignacio / Paniagua Granados, Francisco Javier
    Knowledge and Communication
    Collection: IESE (España)
    Ref.: M-1271
    Published: Nov 11, 2011
    Format: PDF
    Pages: 17
    Language: Spanish
    €8.53 PVP Institution
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  6. Case

    Aena: The Air Traffic Controller Crisis

    By Villanueva, Julian / Bel Mallén, Ignacio / Paniagua Granados, Francisco Javier
    Knowledge and Communication
    Collection: IESE (España)
    Ref.: M-1271-E
    Published: Jan 9, 2012
    Format: PDF
    Pages: 16
    Language: English
    €8.53 PVP Institution
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  7. Case

    The New York Times: Charging for Digital Content

    By Villanueva, Julian / Cabral, Luis / Ziskind, Julie Michelle
    Marketing
    Collection: IESE (España)
    Ref.: M-1281-E
    Published: Feb 5, 2012
    Format: PDF
    Pages: 29
    Language: English
    €8.53 PVP Institution
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  8. Supplementary Case

    Vodafone España y su plan de grandes cuentas (B): Las cuentas globales

    By Vila, Victoriano / Villanueva, Julian / Poyatos, Juan Miguel
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: M-1301
    Published: Dec 20, 2012
    Format: PDF
    Pages: 9
    Language: Spanish
    €6.21 PVP Institution
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  9. Case

    Suchard: "Hecho con tus sueños"

    By Villanueva, Julian / Güell, Rocío / Sánchez-Lozano, Santiago
    Marketing
    Collection: IESE (España)
    Ref.: M-1312
    Published: Mar 10, 2014
    Format: PDF
    Pages: 26
    Language: Spanish
    €8.53 PVP Institution
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    Teaching Note Exc. professors
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  10. Case

    Suchard: "Made of your dreams"

    By Villanueva, Julian / Güell, Rocío / Sánchez-Lozano, Santiago
    Marketing
    Collection: IESE (España)
    Ref.: M-1312-E
    Published: Mar 10, 2014
    Format: PDF
    Pages: 26
    Language: English
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
    See details Add to Wish List

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