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  1. Article

    Qué puede hacer por ti el marketing experiencial

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Selling Experiences to Connect With Consumers

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  4. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
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  5. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  6. Article

    La fiebre del oro del “marketero” moderno

    By Gallo, Iñigo
    Strategic Management
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-55
    Published: Jun 1, 2024
    Format: PDF
    Pages: 4
    Language: Spanish
    €8.53 PVP Institution
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  7. Article

    Siete tendencias del 'e-commerce' en España

    By Gallo, Iñigo / Brehm, Anja
    Innovation and Change
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-73
    Published: Jan 1, 2025
    Format: PDF
    Pages: 6
    Language: Spanish
    €8.53 PVP Institution
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  8. Article

    Modelos comerciales híbridos: cómo optimizar la efectividad del equipo de ventas

    By Ramo, Sergi / Gallo, Iñigo
    Service and Operations Management
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-88
    Published: Sep 1, 2025
    Format: PDF
    Pages: 9
    Language: Spanish
    €8.53 PVP Institution
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  9. Teaching Note

    Marketing at Nyassa - Teaching Note

    By Neeraj Pandey / Gaganpreet Singh / Sandeep Puri
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B16A004-E
    Published: Feb 16, 2016
    Reviewed: Feb 12, 2016
    Format: PDF
    Pages: 11
    Language: English
    €0.00 PVP Institution
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  10. Teaching Note

    Reckitt Benckiser: Developing a New Laundry-Care Category in India - Teaching Note

    By Sandeep Puri / Ankit Kaushik / Kartikeya Kachhwal
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B16A026-E
    Published: Jul 4, 2016
    Reviewed: Jul 4, 2016
    Format: PDF
    Pages: 12
    Language: English
    €0.00 PVP Institution
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