English
Español
Toggle Nav
Search
My Cart
Menu

Default Category

Showing 10 of 186 results

Page
Set Ascending Direction
  1. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
    See details Add to Wish List
  2. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
    See details Add to Wish List
  3. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
    See details Add to Wish List
  4. Dossier

    Social Media: Are You in the Conversation?

    By Armelini, Guillermo / Káganer, Evgeny / Soumitra, Dutta ...
    Information Technologies
    Marketing
    Business Ethics and Corporate Social Responsibility
    Collection: IESE (España)
    Ref.: DOS-9-E
    Published: Jun 15, 2011
    Format: PDF
    Pages: 33
    Language: English
    €15.60 PVP Institution
    See details Add to Wish List
  5. Case

    Pricing: A Value-Based Approach

    By Dolan, Robert J.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-500071-E
    Published: Dec 21, 1999
    Reviewed: Nov 3, 2003
    Format: PDF
    Pages: 10
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  6. Case

    Funtime Film (Spanish version)

    By Dolan, Robert J.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S03
    Published: Feb 25, 1994
    Reviewed: May 8, 1995
    Format: PDF
    Pages: 6
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  7. Case

    Bringing "Class to Mass" with Plenitude (Spanish version)

    By Dolan, Robert J.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S05
    Published: Aug 8, 2002
    Reviewed: May 27, 2004
    Format: PDF
    Pages: 38
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  8. Case

    Milford Industries (A) (Spanish version)

    By Shapiro, Benson P. / Dolan, Robert J.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S06
    Published: Aug 8, 2002
    Reviewed: Jun 1, 2003
    Format: PDF
    Pages: 11
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  9. Case

    Launching the BMW Z3 Roadster (Spanish version)

    By Fournier, Susan / Dolan, Robert J.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S27
    Published: Aug 9, 2002
    Reviewed: Jun 26, 2003
    Format: PDF
    Pages: 25
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  10. Case

    Note on Low-Tech Marketing Math (Spanish version)

    By Dolan, Robert J.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-503S25
    Published: Dec 17, 1998
    Reviewed: Feb 18, 2005
    Format: PDF
    Pages: 11
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List

Showing 10 of 186 results

Page
Set Ascending Direction
Shop By
Applied filters
  1. Document Areas
    Marketing
  2. Authors
    Villanueva, Julian
  3. Authors
    Dolan, Robert J.
Clear All
Filters
Catalog
  1. Cases 143 items
  2. Readings 41 items
Document Areas
  1. Decision Analysis 1 item
  2. Knowledge and Communication 9 items
  3. Accounting and Control 2 items
  4. Strategic Management 6 items
  5. Business Ethics and Corporate Social Responsibility 2 items
  6. Entrepreneurship 6 items
  7. Innovation and Change 7 items
  8. Leadership and People Management 9 items
  9. Marketing 186 items
  10. Service and Operations Management 9 items
  11. Information Technologies 37 items
Publication Year
  1. This year 1 item
  2. Last two years 9 items
  3. Last five years 30 items
  4. Over five years 156 items
Number of pages
  1. 1 – 5 8 items
  2. 6 - 10 27 items
  3. 11 - 20 87 items
  4. 21 + 62 items
Language
  1. English 94 items
  2. Spanish 89 items
  3. Portuguese 3 items
Collection
  1. IESE (España) 105 items
  2. HBSP (USA) 81 items
Authors
  1. Avery, Jill 112 items
  2. Bell, David E. 63 items
  3. Cespedes, Frank V. 47 items
  4. de Toro, Juan Manuel 53 items
  5. Deighton, John 70 items
  6. Deshpande, Rohit 49 items
  7. Dolan, Robert J. 77 items
  8. Elberse, Anita 98 items
  9. Farrán, Juan 53 items
  10. Farris, Paul W. 84 items
  11. Gallo, Iñigo 56 items
  12. García del Pueyo, J. L. 44 items
  13. Godes, David B. 52 items
  14. Gourville, John T. 44 items
  15. Gupta, Sunil 90 items
  16. IESE Insight 54 items
  17. Ken Mark 42 items
  18. Narayandas, Das 44 items
  19. Nueno, José Luis 142 items
  20. Ofek, Elie 136 items
  21. Oliver, Xavier 47 items
  22. Parés Canalias, Francisco 59 items
  23. Quelch, John A. 227 items
  24. Ramasastry Chandrasekhar 46 items
  25. Rangan, V. Kasturi 76 items
  26. Renart, Lluís G. 88 items
  27. Sandeep Puri 98 items
  28. Segarra, José Antonio 87 items
  29. Venkatesan, Rajkumar 61 items
  30. Villanueva, Julian 109 items
Free cases
  1. Yes 2 items
Geographic areas
  • Geografic Areas 92 items
    • America 52 items
      • North America 50 items
      • Latin America and the Caribbean 5 items
        • Central America 4 items
          • Mexico 4 items
    • Asia 1 item
      • Southeast Asia 1 item
    • Europe 39 items
      • Southern Europe 32 items
        • Spain 32 items
      • Western Europe 3 items
        • France 2 items
      • Channel Islands 2 items
    • Oceania 2 items
      • Australia and New Zealand 2 items
        • Australia 2 items

Simulations

Offer your students new learning experiences.