English
Español
Toggle Nav
Search
My Cart
Menu

Default Category

Showing 10 of 251 results

Page
Set Ascending Direction
  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  2. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  3. Article

    Qué puede hacer por ti el marketing experiencial

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  4. Article

    Selling Experiences to Connect With Consumers

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  5. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
    See details Add to Wish List
  6. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
    See details Add to Wish List
  7. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
    See details Add to Wish List
  8. Case

    Manchester Products: A Brand Transition Challenge

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4043-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  9. Teaching Note

    Manchester Products: A Brand Transition Challenge, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4044-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  10. Teaching Note

    Culinarian Cookware: Pondering Price Promotion

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4058-E
    Published: Sep 22, 2009
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List

Showing 10 of 251 results

Page
Set Ascending Direction
Shop By
Applied filters
  1. Authors
    Townsend, Claudia
  2. Authors
    Quelch, John A.
Clear All
Filters
Catalog
  1. Cases 215 items
  2. Readings 34 items
Document Areas
  1. Economics 3 items
  2. Entrepreneurship 1 item
  3. Leadership and People Management 2 items
  4. Marketing 232 items
  5. Information Technologies 3 items
Number of pages
  1. 1 – 5 43 items
  2. 6 - 10 53 items
  3. 11 - 20 92 items
  4. 21 + 63 items
Language
  1. English 160 items
  2. Spanish 90 items
  3. Portuguese 1 item
Collection
  1. IESE (España) 9 items
  2. HBSP (USA) 242 items
Authors
  1. Chinchilla, Nuria 239 items
  2. Elizabeth M.A. Grasby 158 items
  3. Fairchild, Gregory B. 153 items
  4. Goldberg, Rebecca 168 items
  5. Groysberg, Boris 237 items
  6. IESE Insight 237 items
  7. Kanter, Rosabeth Moss 225 items
  8. Ken Mark 286 items
  9. Martínez Abascal, Eduardo 204 items
  10. Mead, Jenny 256 items
  11. Mehta, Kandarp 161 items
  12. Mitchell, Jordan 162 items
  13. Nueno, José Luis 153 items
  14. Nueno, Pedro 187 items
  15. Ofek, Elie 162 items
  16. Pin Arboledas, José Ramón 440 items
  17. Porter, Michael E. 157 items
  18. Quelch, John A. 246 items
  19. Ramasastry Chandrasekhar 152 items
  20. Ribera, Jaume 228 items
  21. Ricart, Joan Enric 185 items
  22. Sastre Boquet, Isaac 205 items
  23. Segarra, José Antonio 171 items
  24. Sesia, Aldo 192 items
  25. Shih, Willy 192 items
  26. Soley, Jorge 167 items
  27. Stein, Guido 421 items
  28. Tàpies, Josep 164 items
  29. Townsend, Claudia 0 items
  30. Yemen, Gerry 297 items
  31. Yoffie, David B. 161 items
Geographic areas
  • Geografic Areas 159 items
    • Africa 5 items
      • Sub-Saharan Africa 4 items
    • America 108 items
      • North America 107 items
        • United States of america 100 items
      • Latin America and the Caribbean 13 items
        • Central America 12 items
    • Asia 50 items
      • South Asia 6 items
        • India 4 items
      • East Asia 33 items
        • China 17 items
        • Japan 14 items
    • Europe 47 items
      • Western Europe 10 items
      • Eastern Europe 5 items
        • Poland 5 items
      • Channel Islands 15 items
        • United Kingdom 15 items

Simulations

Offer your students new learning experiences.