English
Español
Toggle Nav
Search
My Cart
Menu

Default Category

Showing 10 of 245 results

Page
Set Ascending Direction
  1. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
    See details Add to Wish List
  2. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
    See details Add to Wish List
  3. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
    See details Add to Wish List
  4. Dossier

    Social Media: Are You in the Conversation?

    By Armelini, Guillermo / Káganer, Evgeny / Soumitra, Dutta ...
    Information Technologies
    Marketing
    Business Ethics and Corporate Social Responsibility
    Collection: IESE (España)
    Ref.: DOS-9-E
    Published: Jun 15, 2011
    Format: PDF
    Pages: 33
    Language: English
    €15.60 PVP Institution
    See details Add to Wish List
  5. Case

    Customer Profitability and Lifetime Value

    By Ofek, Elie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-503019-E
    Published: Aug 7, 2002
    Reviewed: Nov 22, 2016
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  6. Case

    Mixing Music and Math (Spanish version)

    By Elberse, Anita / Eliashberg, Jehoshua / Villanueva, Julian
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-506S18
    Published: Aug 24, 2005
    Reviewed: Sep 7, 2005
    Format: PDF
    Pages: 25
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  7. Case

    Eli Lilly: Developing Cymbalta

    By Ofek, Elie / Laufer, Ron
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507044-E
    Published: Nov 27, 2006
    Reviewed: Jul 30, 2008
    Format: PDF
    Pages: 28
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  8. Case

    AmorePacific

    By Ofek, Elie / Herman, Kerry
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507070-E
    Published: Apr 6, 2007
    Reviewed: Jun 3, 2008
    Format: PDF
    Pages: 12
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  9. Case

    Octone Records

    By Elberse, Anita / Ofek, Elie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507082-E
    Published: Jun 29, 2007
    Reviewed: Apr 18, 2016
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  10. Case

    Hasbro Games: POX (A) (Spanish Version)

    By Godes, David B. / Ofek, Elie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507S01
    Published: Dec 20, 2004
    Reviewed: Oct 31, 2005
    Format: PDF
    Pages: 19
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List

Showing 10 of 245 results

Page
Set Ascending Direction
Shop By
Applied filters
  1. Document Areas
    Marketing
  2. Authors
    Ofek, Elie
  3. Authors
    Villanueva, Julian
Clear All
Filters
Catalog
  1. Cases 194 items
  2. Readings 49 items
Document Areas
  1. Decision Analysis 1 item
  2. Knowledge and Communication 11 items
  3. Accounting and Control 2 items
  4. Strategic Management 6 items
  5. Economics 1 item
  6. Business Ethics and Corporate Social Responsibility 2 items
  7. Entrepreneurship 11 items
  8. Innovation and Change 7 items
  9. Leadership and People Management 9 items
  10. Marketing 245 items
  11. Service and Operations Management 8 items
  12. Information Technologies 38 items
Publication Year
  1. This year 1 item
  2. Last two years 13 items
  3. Last five years 39 items
  4. Over five years 206 items
Number of pages
  1. 1 – 5 10 items
  2. 6 - 10 14 items
  3. 11 - 20 83 items
  4. 21 + 136 items
Language
  1. English 172 items
  2. Spanish 70 items
  3. Portuguese 3 items
Collection
  1. IESE (España) 105 items
  2. HBSP (USA) 140 items
Authors
  1. Avery, Jill 112 items
  2. Bell, David E. 63 items
  3. Cespedes, Frank V. 47 items
  4. de Toro, Juan Manuel 53 items
  5. Deighton, John 70 items
  6. Deshpande, Rohit 49 items
  7. Dolan, Robert J. 77 items
  8. Elberse, Anita 98 items
  9. Farrán, Juan 53 items
  10. Farris, Paul W. 84 items
  11. Gallo, Iñigo 56 items
  12. García del Pueyo, J. L. 44 items
  13. Godes, David B. 52 items
  14. Gourville, John T. 44 items
  15. Gupta, Sunil 90 items
  16. IESE Insight 54 items
  17. Ken Mark 42 items
  18. Narayandas, Das 44 items
  19. Nueno, José Luis 142 items
  20. Ofek, Elie 136 items
  21. Oliver, Xavier 47 items
  22. Parés Canalias, Francisco 59 items
  23. Quelch, John A. 227 items
  24. Ramasastry Chandrasekhar 46 items
  25. Rangan, V. Kasturi 76 items
  26. Renart, Lluís G. 88 items
  27. Sandeep Puri 98 items
  28. Segarra, José Antonio 87 items
  29. Venkatesan, Rajkumar 61 items
  30. Villanueva, Julian 109 items
Free cases
  1. Yes 2 items
Geographic areas
  • Geografic Areas 125 items
    • America 71 items
      • North America 69 items
        • United States of america 69 items
      • Latin America and the Caribbean 7 items
        • Central America 6 items
          • Mexico 3 items
    • Asia 15 items
      • Western Asia 9 items
        • Israel 8 items
      • East Asia 5 items
        • China 2 items
    • Europe 40 items
      • Southern Europe 33 items
        • Spain 33 items
      • Western Europe 3 items
        • France 3 items
    • Oceania 6 items
      • Australia and New Zealand 6 items
        • Australia 6 items

Simulations

Offer your students new learning experiences.