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Showing 10 of 109 results

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  1. Article

    Qué puede hacer por ti el marketing experiencial

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Selling Experiences to Connect With Consumers

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  4. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
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  5. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  6. Case

    Mercedes-Swatch

    By de Toro, Juan Manuel / Oliver, Xavier
    Marketing
    Collection: IESE (España)
    Ref.: M-1018
    Published: May 3, 1996
    Reviewed: Feb 1, 2012
    Format: PDF
    Pages: 47
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  7. Case

    Mercedes-Swatch

    By de Toro, Juan Manuel / Oliver, Xavier
    Marketing
    Collection: IESE (España)
    Ref.: M-1018-E
    Published: May 3, 1996
    Format: PDF
    Pages: 47
    Language: English
    €8.53 PVP Institution
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    Other supplements
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  8. Case

    Vet Center (A): Marketing

    By de Toro, Juan Manuel
    Marketing
    Collection: IESE (España)
    Ref.: M-1026
    Published: Nov 1, 1996
    Reviewed: Nov 1, 1996
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  9. Supplementary Case

    Vet Center (B): Marketing

    By de Toro, Juan Manuel
    Marketing
    Collection: IESE (España)
    Ref.: M-1027
    Published: Nov 1, 1996
    Reviewed: Nov 1, 1996
    Format: PDF
    Pages: 6
    Language: Spanish
    €6.21 PVP Institution
    Include:
    Other supplements
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  10. Case

    Ibersecurities on line

    By de Toro, Juan Manuel
    Marketing
    Collection: IESE (España)
    Ref.: M-1062
    Published: Oct 1, 1998
    Reviewed: Oct 1, 1998
    Format: PDF
    Pages: 26
    Language: Spanish
    €8.53 PVP Institution
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  1. Cases 65 items
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Authors
  1. Avery, Jill 112 items
  2. Bell, David E. 63 items
  3. Cespedes, Frank V. 47 items
  4. de Toro, Juan Manuel 53 items
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  6. Deshpande, Rohit 49 items
  7. Dolan, Robert J. 77 items
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  11. Gallo, Iñigo 56 items
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  18. Narayandas, Das 44 items
  19. Nueno, José Luis 142 items
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  21. Oliver, Xavier 47 items
  22. Parés Canalias, Francisco 59 items
  23. Quelch, John A. 227 items
  24. Ramasastry Chandrasekhar 46 items
  25. Rangan, V. Kasturi 76 items
  26. Renart, Lluís G. 88 items
  27. Sandeep Puri 98 items
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  29. Venkatesan, Rajkumar 61 items
  30. Villanueva, Julian 109 items
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