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  1. Magazine

    IESE Business School Insight, 157. El Pacto Verde

    By IESE Insight
    Corporate Governance
    Marketing
    Service and Operations Management
    ...
    Collection: IESE (España)
    Ref.: 75102
    Published: Dec 1, 2020
    Format: PDF
    Pages: 83
    Language: Spanish
    €22.88 PVP Institution
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  2. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  3. Dossier

    La revolución del retail. Cómo afrontar el futuro omnicanal ante la difusa frontera entre la compra física y online

    By IESE Insight
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: 76197
    Published: Sep 1, 2022
    Format: PDF
    Pages: 27
    Language: Spanish
    €15.60 PVP Institution
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  4. Magazine

    IESE Business School Insight, 162. La revolución del retail

    By IESE Insight
    Economics
    Marketing
    Service and Operations Management
    ...
    Collection: IESE (España)
    Ref.: 76198
    Published: Sep 1, 2022
    Format: PDF
    Pages: 85
    Language: Spanish
    €22.88 PVP Institution
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  5. Case

    Camisetas para el Eintracht Frankfurt

    By Guinand C. / Heukamp, Franz
    Marketing
    Collection: IESE (España)
    Ref.: AD-298
    Published: Nov 27, 2006
    Format: PDF
    Pages: 4
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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  6. Article

    Gestione las experiencias, no las esperas

    By Bitran, Gabriel R. / Ferrer, Juan Carlos / Rocha e Oliveira, Paulo
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: ART-1451
    Published: Jun 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  7. Article

    ¿Está preparado para la co-creación?

    By Ramaswamy, Venkat
    Marketing
    Collection: IESE (España)
    Ref.: ART-1535
    Published: Sep 1, 2009
    Format: PDF
    Pages: 7
    Language: Spanish
    €8.53 PVP Institution
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  8. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  9. Article

    Las compras preceden a la confianza en la tienda

    By Castaldo, Sandro
    Business Ethics and Corporate Social Responsibility
    Marketing
    Collection: IESE (España)
    Ref.: ART-1601
    Published: Dec 15, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  10. Article

    Un traje a medida de cada cultura

    By de Mooij, Marieke
    Marketing
    Collection: IESE (España)
    Ref.: ART-1787
    Published: Jun 15, 2010
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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