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  1. Article

    Teens Today, Young Adults in 2020

    By Nueno Iniesta, José Luis
    Marketing
    Collection: IESE (España)
    Ref.: ART-1894-E
    Published: Mar 15, 2011
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  2. Article

    El difícil arte de regular el uso de las redes

    By Káganer, Evgeny / Vaast, Emmanuelle
    Marketing
    Information Technologies
    Collection: IESE (España)
    Ref.: ART-1967
    Published: Jun 15, 2011
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  3. Article

    Converting Old Policies Into New Value

    By Káganer, Evgeny / Vaast, Emmanuelle
    Marketing
    Information Technologies
    Collection: IESE (España)
    Ref.: ART-1967-E
    Published: Jun 15, 2011
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  4. Article

    El poder del boca-oreja en el <i>marketing mix</i>

    By Armelini, Guillermo / Villanueva Galobart, Julián
    Marketing
    Collection: IESE (España)
    Ref.: ART-1968
    Published: Jun 15, 2011
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  5. Article

    Adding Social Media to the Marketing Mix

    By Armelini, Guillermo / Villanueva Galobart, Julián
    Marketing
    Collection: IESE (España)
    Ref.: ART-1968-E
    Published: Jun 15, 2011
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  6. Article

    Resortes emocionales que cautivarán a su cliente

    By Andrade, Eduardo B. / Capizzani, Mario
    Marketing
    Collection: IESE (España)
    Ref.: ART-1971
    Published: Jun 15, 2011
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  7. Article

    Emotional Cues That Work Magic on Customers

    By Andrade, Eduardo B. / Capizzani, Mario
    Marketing
    Collection: IESE (España)
    Ref.: ART-1971-E
    Published: Jun 15, 2011
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  8. Article

    Cuando las barreras a la innovación son internas

    By García Pont, Carlos / Rocha e Oliveira, Paulo
    Innovation and Change
    Marketing
    Collection: IESE (España)
    Ref.: ART-2149
    Published: Sep 15, 2012
    Format: PDF
    Pages: 7
    Language: Spanish
    €8.53 PVP Institution
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  9. Article

    Overcoming the Hidden Barriers to Innovation

    By García Pont, Carlos / Rocha e Oliveira, Paulo
    Innovation and Change
    Marketing
    Collection: IESE (España)
    Ref.: ART-2149-E
    Published: Sep 15, 2012
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  10. Article

    Cómo gestionar una crisis antes de sufrirla

    By González Herrero, Alfonso
    Marketing
    Collection: IESE (España)
    Ref.: ART-2270
    Published: Dec 18, 2012
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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